Senior Consultant, Partner Marketing - Operate (Future Opportunity)

• Assist in planning, executing, and optimizing joint marketing campaigns with technology partners, ensuring alignment with shared business objectives.
• Develop and curate co-marketing materials, including blog posts, case studies, social media content, and email campaigns to highlight joint solutions and success stories.
• Support the organization and promotion of partner events, webinars, and trade shows, collaborating with internal and external stakeholders for seamless execution.
• Monitor and analyze the performance of marketing campaigns, providing actionable insights and recommendations to improve effectiveness and ROI.
• Maintain strong relationships with partners and client stakeholders, facilitating clear communication and effective collaboration.
• Conduct market research to identify industry trends, competitive dynamics, and new partnership opportunities.
• Support joint strategic planning, go-to-market strategy development, campaign planning, cross-functional collaboration, and budget management for partner marketing initiatives.
• Build and maintain relationships with key stakeholders to shape and drive B2B tech co-marketing programs.
• Develop sales enablement toolkits and programs to empower sales teams in selling joint solutions.
• Deliver collaborative campaigns that accelerate growth, lead generation, and pipeline volume for both the client and its partners.
• Maximize marketing ROI through effective campaign delivery and continuous optimization.

• 4-8 years of experience in B2B partner marketing, preferably within the technology industry; ISV partner experience is strongly preferred.
• Demonstrated, hands-on experience in B2B partner marketing for recognized or large technology brands, with clear evidence of co-marketing, joint go-to-market initiatives, or alliance marketing reflected in work history and responsibilities.
• Functional understanding of cloud technology and generative AI solutions.
• Strong communication and relationship-building skills, with the ability to collaborate effectively across teams and organizations.
• Analytical skills to assess campaign performance and provide actionable insights.
• Proficiency in content creation and event coordination, with a track record of delivering engaging marketing materials and successful partner events.

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Deloitte