Market Research Manager, Market Strategy and Understanding

Ipsos

  • Toronto, ON
  • Permanent
  • Full-time
  • 1 month ago
Job Category: ResearchJob Description:What makes this role important at Ipsos?As a Market Research Manager, you will work with clients to understand their business issues and execute narrative based analyses to meet their needs. You will manage multiple projects from start to finish, including designing research approaches with senior team members, liaising with partners in Research Operations to execute projects, analyzing data to generate insights, developing recommendations, and creating compelling presentations that help illuminate the human behaviors behind the data. The Market Research Manager will report to the Director and join a team of curious-minded researchers and client partners.What you can expect to be doing:
  • Manage key clients for Ipsos syndicated consumption tracking studies across the Canadian in terms of day-today client request management, analytical rigor, and client growth.
  • Manage large datasets and databases of related syndicated research data.
  • Understand and address business needs/issues of respective clients.
  • Plan analyses and storyboard deep dive projects.
  • Pull data from a large database, analyze it, and draw conclusions; lead/co-lead reports and presentations; make recommendations based on the insights that address the client's business needs.
  • Assist in proposal development with senior colleagues as needed.
  • Ability to oversee multiple projects
  • Manage overall project profitability.
  • Maintain and strengthen client relationships through exceptional service and consultation.
This might be the job for you if you have:
  • 5+ years relevant experience (supplier side market research preferred).
  • Knowledge of the Food and Beverage sectors heavily desired
  • Experience with using hierarchical or multi-level databases heavily desired
  • Knowledge of Infotools Harmoni, and/or Tableau a strong plus
  • Strong Word, Excel, PowerPoint skills
  • Requires strong quantitative, research, analytical, interpersonal, and problem-solving skills.
  • Ability to turn data into insights through analysis and storytelling.
  • Ability to oversee and direct multiple projects.
  • Must be self-motivated and entrepreneurial (i.e., ability to think independently).
  • Intellectually curious with a desire to better understand the “why” behind the data.
  • Works well in a team environment with senior and junior colleagues.
  • Possess excellent oral and written communication skills, including the ability to review the work of others for grammar, formatting, and voice.
  • Bachelor's Degree required - market research, marketing, and/or business coursework/programs are an asset.
If you don't meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you're applying to!What's in it for you:At Ipsos you'll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.To find out more about all the great reasons to work at Ipsos, how we're making an impact around the world, and more about our benefits and employee programs, please visit:Commitment to DiversityIpsos recognizes the necessity of building an inclusive culture that values each employee's individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos' diverse employees who compile and analyze this data-they are the essence of who we are and what we do.We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability.#LI-AA1#LI-HybridAbout Us:Ipsos is one of the world's largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we're proud to share we've received our Great Place to Work Certification in 2022 & 2023!About the Team: The Market Strategy & Understanding (MSU) Service Line performs strategic research to deliver contextual understanding to help clients navigate dynamic markets. Our offer portfolio consists of strategic brand research as well as category & consumer fundamentals. We work with clients to understand the size and composition of a market as well as the segments/profiles/demand spaces therein. We also specialize in brand equity, brand assets, brand stretch and open category opportunities (e.g. whitespace).

Ipsos