Digital Data Analyst (MarTech)
Make-A-Wish Foundation View all jobs
- Ottawa, ON
- $78,000-86,000 per year
- Permanent
- Full-time
- Meaningful opportunities to make an impact and change the lives of children with critical illnesses within your community and across Canada
- A collaborative team environment where you feel valued and inspired
- An attractive compensation package that includes group health and dental premiums which are fully covered by the Foundation, RRSP, & Wish paid hours
- Annual vacation starting at three weeks & additional paid leaves
- Hybrid work model
- Work/life balance and flexibility
- Employee Wellness Program
- Corporate discounts
- Continuous learning, development and internal training opportunities
- Fun employee activities, contests, and more!
- Use marketing and digital data to generate insights that support fundraising, growth, and donor engagement.
- Track and report on campaign performance across paid, email, social, and digital channels.
- Build dashboards and reports that help teams understand results and make informed decisions.
- Design, build and optimize data-driven campaigns in Salesforce Marketing Cloud.
- Support testing and optimization efforts to improve campaign effectiveness and supporter experience.
- Assist with audience segmentation and data preparation for targeted campaigns.
- Work with marketing and analytics tools to support campaign delivery and measurement.
- Provide post-campaign analysis and clear recommendations for continuous improvement.
- Collaborate with Marketing, Fundraising, Data, and Technology teams to ensure alignment and data accuracy.
- Translate data into insights that are easy to understand for non-technical audiences.
- Contribute to a collaborative, data-informed culture focused on impact and learning.
- Other duties as required.
- Post-secondary education in data analytics, marketing, statistics, computer science, or a related field, or an equivalent combination of education and experience.
- 3–5 years of experience in data analytics, digital marketing, marketing technology, or a related analytical role.
- Experience with Salesforce Marketing Cloud required.
- Experience working with analytics, reporting, and marketing technology platforms to support campaign performance and decision-making.
- Proficiency in Google Tag Manager, R or Python, visualization tools (Power BI or other)..
- Strong ability to analyse data, identify trends, and translate insights into clear, actionable recommendations.
- Experience collaborating with cross-functional teams and supporting shared goals.
- Strong communication skills, with the ability to explain data and insights to non-technical audiences.
- Comfort working in a fast-paced environment with multiple priorities and evolving needs.
- A clear Criminal Background Check will be required.
- Hybrid work model, with 2 days in-office per week and 3 days remote.
- Work under pressure of tight deadlines, balancing high volume workload, and with multiple demands and changing priorities.
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