Measurement Analyst, Commerce & Retail Media

Toronto, ON
Permanent
Full-time

14 days ago

Introduction Working at Wonderbrands, there is never a dull moment! As a successful company that is continually growing there is always challenging yet rewarding work to be a part of. We have an “entrepreneurial” mindset which encourages all our team members to use their own “creativity” and “out of the box” thinking to come up with solutions and new ideas.OverviewWe’re hiring a Measurement Analyst, Commerce & Retail Media to lead the measurement, reporting, and performance analysis of Wonderbrands’ digital media and retail media investments.As retail media and commerce marketing continue to grow, organizations must move beyond basic reporting and develop a rigorous measurement discipline that connects media investment to measurable business outcomes such as sales growth, incrementality, and return on advertising spend.This role will bring together performance data from multiple sources including retail media platforms, digital media channels, and internal business data to develop a clear view of how media is driving growth across Wonderbrands’ portfolio. Reporting to the Media & Digital Lead, the Measurement Analyst will be responsible for developing dashboards, reporting frameworks, and analytical insights that support smarter decision-making across media, digital shelf, and shopper marketing initiatives.The ideal candidate is analytical, detail-oriented, and comfortable working with complex datasets, with the ability to translate performance data into clear insights that help drive marketing and business decisions.Location: 1425 The Queensway, Etobicoke, OntarioResponsibilitiesMedia & Retail Media Performance MeasurementLead the measurement and performance analysis of Wonderbrands’ digital and retail media investments.

Consolidating performance data across multiple media platforms including retail media networks, search platforms, and digital channels.
Developing standardized KPIs to evaluate campaign performance across channels.
Tracking key performance metrics including ROAS, cost-per-click, conversion rates, share of search, and sales impact.
Evaluating campaign performance across different retailers and platforms to identify optimization opportunities.
Supporting the evaluation of retail media investments against defined business objectives.

Reporting & Dashboard DevelopmentBuild and maintain reporting frameworks that provide clear visibility into media performance across the organization.

Developing dashboards that bring together media performance data across retail media platforms and digital channels.
Creating regular performance reports including weekly, monthly, and campaign-level summaries.
Ensuring reporting frameworks are consistent, reliable, and easy for internal stakeholders to interpret.
Supporting the development of automated reporting where possible to improve efficiency and accuracy.

Insights & Performance AnalysisTranslate campaign data into insights that help optimize marketing investments and drive business growth.

Identifying trends and patterns in campaign performance.
Providing recommendations to improve media efficiency and ROI.
Conducting deeper analysis on campaign performance to identify drivers of success or underperformance.
Supporting test-and-learn initiatives to evaluate new media tactics and optimization strategies.

Incrementality & Business Impact MeasurementSupport the development of a measurement framework that connects media investment to incremental business outcomes.

Working with internal teams to assess the incremental impact of retail media investments.
Supporting analysis of sales performance linked to media campaigns.
Evaluating the effectiveness of promotional and media support across retailers in collaboration with Sales.
Helping develop frameworks to measure how media investments influence category growth and brand share.

Requirements

3–5+ years of experience in marketing analytics, digital media analytics, or performance measurement.
Strong analytical and quantitative skills with the ability to work with large datasets.
Experience analyzing digital marketing or ecommerce performance data.
Strong proficiency in Microsoft Excel, PowerBI and similar data visualization tools.
Experience building reports, dashboards, and performance frameworks.
Ability to translate data insights into clear business recommendations.
Strong communication skills with the ability to present insights to non-technical stakeholders and senior leadership teams across various functions.

Preferred Experience:

Experience working in CPG, retail, ecommerce, or digital marketing environments.
Familiarity with retail media and performance marketing measurement frameworks.
Experience working with data visualization tools such as Tableau or Power BI.
Understanding of digital marketing metrics including ROAS, attribution models, and conversion tracking.
Experience integrating data from multiple marketing platforms into unified reporting.

FGF Group Competencies:Adaptive Intelligence - Team Members respond effectively to challenges by evolving their skills, mindset, and approach.

Flexibility, Agility, Adaptability: Thrives in dynamic environments by embracing continuous change. Quickly adjusts to new priorities and actively seeks innovative solutions. Uses setbacks as opportunities for growth
and applies a relentless focus on improving outcomes. Approaches challenges with a proactive, solutions-driven mindset and openness to feedback.
Calculated Risk-Taking: Makes strategic decisions by evaluating options and creating contingency plans.

Collaborative Intelligence - Collaborative intelligence empowers teams to unlock collective strengths and achieve results through synergy and mutual trust.

Team First and Collaboration: Engages with Team Members and colleagues, builds relationships, and fosters an inclusive, innovative environment.

Entrepreneurial Intelligence - Equips Team Members to identify opportunities, overcome setbacks, and move ideas to execution effectively.

Continuous Improvement: Drives innovation and optimizes processes to enhance quality and productivity.
Customer and Product Focus: Addresses need proactively with accountability and a solution-oriented mindset.
Fierce Execution: Achieves results with a strategic and hands-on approach, learning from mistakes and building trust.

Leadership CompetenciesInspire & Energize Team Members

Continually inspires and develops Team Members and promote cross-functional collaboration.
Supports, shared knowledge and experience with your Team through authentic conversations and development planning
Communicates clear expectations
Uses insight and knowledge to influence others
Understands and acknowledge differences and modifies style to support unleashing potential
Demonstrates patience and empathy, while listening

Create Winning Relationships

Inspire enthusiasm & commitment by communicating a clear path to success
Empowers others by delegating and providing support and opportunities for growth
Identifies, raises and resolves conflict
Builds trust and models the “Coach Approach”

Entrepreneurial Leadership

Encourages informed risk-taking and supports learning from outcomes.
Creates an environment where your team enjoys working hard while having fun
Provides feedback to reinforce results

Disclaimer: The above describes the general responsibilities, required knowledge and skills. Please keep in mind that other duties may be added, or this description may be amended at any time.In compliance with Ontario’s Bill 190, we confirm that this posting represents a current existing vacancy within our organization.

Wonderbrands

Apply Now