Digital Marketing Specialist
- Toronto, ON
- Permanent
- Full-time
North York, OntarioBuild your future at Minto!At Minto, our mission to build thriving communities starts with our first community - our employees. We are proud to have been named one of Canada's Best Managed Companies, a testament to our 70-year legacy and dedication to providing an exceptional employee experience.Great employees like you are essential to our continued success. We invite you to join us as we welcome change, celebrate new ideas, and provide you with the resources, professional training, and diverse opportunities to grow your career.Your offer will include:
- Competitive salary
- Annual bonus + benefits effective 1st day + RRSP matching plan + 3 weeks' vacation
- Benefits including parental leave, unlimited physiotherapy, telemedicine and so much more
- Tuition reimbursement plans and professional development courses
- Employee recognition platform - Be rewarded by your colleagues for your contributions!
- Flexible summer hours
- Many exciting career opportunities
- Develop, manage, and optimize regional and community-specific web content and webpages
- Oversee, analyze, and optimize digital paid campaigns
- Support ad hoc email campaign development and oversee marketing automation programs, including database management, audience segmentation, program setup and performance analysis
- Optimize web, email and campaign performance through A/B testing, landing page development, and content personalization, implementing SEO recommendations and digital best practices
- Deliver and/or analyze digital performance data and reporting to provide recommendations to apply to current and future activities (including email, website, campaign, and lead/traffic)
- Manage web listings
- Lead digital briefing documents, project plans, proposals, and presentations
- Provide input on content and creative to team, and to creative partners
- Maintain detailed knowledge of CASL and AODA guidelines and digital best practices
- Other duties within the scope, spirit, and purpose of the job, as requested by management
- A relevant post-secondary education
- A minimum of two to four years of relevant digital marketing experience
- Proficient with content management systems (CMS), HTML/CSS, and other web development tools
- Email marketing and marketing automation experience; familiarity with Adobe Marketo and/or Salesforce Marketing Cloud is an asset
- Demonstrable experience overseeing paid media campaigns
- Background in performance reporting and analysis, with the ability to interpret data and provide actionable insights
- Solid knowledge of analytic tools (e.g., Google Analytics, AdWords, Meta Ads Manager, etc.)
- Working knowledge of Adobe Photoshop/InDesign/Canva
- Strong ability to prioritize and balance concurrent projects
- Highly collaborative
- Up-to-date with the latest trends and best practices in digital marketing and measurement