Marketing Communications Manager

• Deliver against the strategic 1-2 year marketing plan aligned to business revenue targets, within the allocated marketing budget.
• Monitor and manage the project through regular updates as necessary.
• In partnership with the Director and Senior Director, manage developing and delivering the strategies and marketing tactics (offer, creative, target audience, channel) to meet business targets.
• Work collaboratively across the Marketing team's Marketing Solutions & Client Offers and lines of business to ensure adequate growth of the overall sequence of the business revenue plan.
• Build and develop relationships with key business contacts to become trusted and valued partner in their business growth (breadth and depth of business knowledge).
• Responsible for the creative development and the internal approval process, including legal and compliance reviews, for assigned direct marketing initiatives.
• Ensure all marketing activities support the brand and are brand-compliant.
• In partnership with the lines of business, be the subject matter expert on all competitive engagement insights and ensure proper integration of findings.
• Leverage, promote, and employ analytics to deliver measurable and profitable marketing initiatives - embedding results-driven learning into future initiatives for continued improvement.
• Support the optimization of the Marketing budget - maximizing channels and marketing ROI.
• Ensure ongoing communication and regular status updates on all aspects of assigned Marketing Campaigns and activities with all key stakeholders.
• Proactively identify new and effective ways to deliver target direct marketing communications support to the lines of business.

• 1+ years' experience managing creative and marketing communications processes for all mediums including direct and interactive (Marketing Project Management)

• 1+ years' Financial services experience including knowledge of retail banking products. Credit Cards experience is ideal. *Without this experience it is a steep learning curve. If they have agency experience but no cc, this will work

• Email marking experience producing client-facing communications

• Experience managing budgets (Ensuring all costs come into estimate)

• Undergraduate degree - preferably Marketing unless they have equivalent related experience.

• 3+ years of experience working with an agency on creative.

• Copy writing experience/familiarity *Strong Nice to Have

• Understanding of how emails are created from a technical perspective

• ***Able to influence without authority, not afraid to share their point of view in a respectful manner***

• Excellent verbal and written communication skills

• Attentive to detail

• Self-starter with the ability to learn quickly

• Able to manage multiple email campaigns concurrently

• Able to build strong relationships across a diverse group of partners and stakeholders

• Ability to deliver projects on time; works with a sense of urgency

• Willingness to be flexible and learn

• Negotiation skills - able to manage difficult conversations - manage the expectations of the business when they ask for additional emails.

• Able to influence internal partners and stakeholders

WilsonHCG