Marketing Manager

Warner Music Group

  • Toronto, ON
  • Permanent
  • Full-time
  • 24 days ago
Marketing ManagerJob Description:Marketing ManagerLocation: Toronto, OntarioFull-Time Permanent PositionAt Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:
  • Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
  • Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
  • Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.
WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications for people with a wide variety of backgrounds and experiences.Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.Job Title: Marketing ManagerReports To: Director, MarketingDepartment: MarketingLocation: Toronto, Ontario. CanadaA little bit about our team:Warner Music Canada is home to some of the most influential and innovative artists of our time. Our extraordinary roster of new and established recording artists is unparalleled, and our collective influence on music culture is without precedent. With a visionary approach toward discovering and nurturing musical talent, the Warner Music Canada family of labels is currently home to an impressive generation of major artists.Your role:Reporting to the Director of Marketing, the Marketing Manager is responsible for overseeing various aspects of Marketing and Branding for an array of emerging Warner Music artists that span across multiple genres.Here you’ll get to:
  • Develop release and career-building strategies and initiatives for an assigned roster of diverse Artists
  • Work in unison with various frontline teams (A&R, Promotion, Publicity, Catalogue, Social Media, Content, Strategy & Analytics, Business & Audience Development, Design & Web Development, and Commercial Revenue) to lead project strategy and execution
  • In partnership with internal stakeholders, develop and build a clear brand identity for artists while maintaining a consistent creative thread through all marketing materials
  • Act as Warner Music Canada's primary liaison with Artist Management teams, International Labels, and Repertoire Owners
  • Plan, manage, and monitor project budgets in close coordination with the VP of Marketing
  • Responsible for the communication of project information and updates with supervisor and other team members, and through various internal communique, real-time status reports, and daily email updates
  • Constantly interpret and analyze individual project data to inform Marketing decisions and prioritization, and to reach set goals
  • Continually monitor and apply learnings from market and Industry developments and consumer trends
  • Use post-mortem campaign analysis to draw actionable conclusions and refine future initiatives
  • Communicate regularly with various outside business partners, third-party vendors & services, brands, and agencies
About you:
  • Minimum of 5 years of relevant marketing experience within the music industry or a similar field
  • Education in Marketing or Business administration and/ or equivalent
  • Strong track record of leading fully integrated successful marketing campaigns
  • Strong understanding of analytics and data interpretation
  • Good working knowledge of all musical styles, genres and landscape both in Canada and global
  • Proven ability to work both collaboratively with cross-functional teams and independently with a high level of organization and accountability.
  • Strong presentation, leadership, and project management skills
  • Versatile – highly adaptable in a demanding, fast-moving, ever-evolving environment while being able to approach challenging situations in a mature manner
  • A passion for music, enthusiasm, and a positive attitude makes this individual a natural leader and an inspiration to those around them in this collaborative team environment.
We’d love it if you also had:
  • Marketing experience working within the music industry with labels, brands, and/or agencies.
  • Knowledge of relevant streaming platforms and applications of social media
  • Strong understanding of using music data applications and interpretations
About us:As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.Together, we are Warner Music Group: Independent Minds. Major Sound.Love this job and want to apply?Click the “Apply” link or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile but will still allow you to upload a resume and cover letter.Please note that due to the volume of applicants we receive for a given position, you may not be contacted if you do not meet minimum eligibility requirements for this position.Thanks for your interest in working for Warner Music Group. We love it here and think you will too.We are an equal opportunity employer that is committed to inclusion and diversity and will not discriminate against an applicant or employee on the basis of race, religious beliefs, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, age, record of offences, marital status, family status, or any other protected grounds under applicable legislation.We are committed to working with and providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the application or employment process, please send an e-mail to and let us know the nature of your request and your contact information.This position requires a minimum of four days per week in the office. We value in-office collaboration and believe it’s essential for talent development and fostering strong working relationships.

Warner Music Group