SummaryA Canadian luxury menswear label is launching its first flagship in Winnipeg. Known for elevated, performance-minded tailoring and rigorous sustainability standards, the brand blends modern craftsmanship with purposeful design. The flagship will be a blueprint for service, culture, and client experience across future locations. The Store Director will open and lead the flagship, shaping everything from floor standards to team culture. This role suits an entrepreneurial retail leader who thrives on clienteling, storytelling, and building a high-performing boutique team. The Store Director partners closely with brand and HQ stakeholders to deliver commercial results while protecting the brand's premium experience.Contact Pamela Loupelle at or submit your resume in confidence below.DescriptionLaunch and lead the flagship: hiring, training, scheduling, and building an inclusive, performance-driven culture.Own sales performance and KPIs; create action plans that grow traffic, conversion, units per transaction, and average sale.Champion clienteling: develop CRM routines, build top-tier client relationships, and drive events and outreach that create lifetime value.Set the standard for visual presentation and merchandising; translate weekly directives into curated, store-specific execution.Manage operations with rigour: inventory accuracy, cash and shrink controls, health & safety, and daily/weekly reporting.Oversee payroll planning and expense management; contribute to forecasting and P&L discussions with leadership.Act as brand custodian on the floor-coaching selling behaviours, elevating service, and resolving client issues with grace.Partner cross-functionally (merchandising, marketing, digital, retail operations) to pilot new initiatives and refine best practices.RequirementsExperience & Qualifications7-10 years of progressive retail leadership, including 3+ years as a Store Director/General Manager in premium or luxury fashion.Proven success building and scaling high-performing teams in a flagship or high-traffic environment.Demonstrated track record delivering sales, KPIs, and operational excellence.Depth in clienteling and CRM routines; experience cultivating top-tier client relationships.Strong merchandising and inventory management capability; adept at visual standards and sell-through strategies.Experience with payroll control, labour planning, expense management, and contribution to P&L decisions.Highly organized, adaptable, and effective collaborating with brand/HQ partners.Who You AreA confident, warm leader who inspires trust, sets a clear vision, and leads from the sales floor.Client-obsessed, with impeccable service standards for premium and luxury clientele.Process-minded and detail-oriented; you love clean back-of-house, crisp execution, and strong routines.A developer of people-coaching, feedback, and recognition are part of your daily cadence.Agile and solution-oriented; comfortable navigating ambiguity in a new-store environment.Purpose-driven, with a genuine interest in sustainable fashion and responsible business.Corporate CultureThis Canadian-founded apparel company isn't just building brands-it's building a values-driven culture where people and purpose come first. With a deep commitment to sustainability, innovation, and personal development, they offer more than a job-they offer a chance to grow with a company that's reshaping what modern fashion and leadership look like.What They Offer Employees:Mission-Driven Work: Be part of a team that's genuinely focused on making a difference-through sustainable design, ethical practices, and community impact. As a Certified B Corporation, purpose is built into every level of the business.Growth Opportunities: Whether you're stepping into a new leadership role or exploring future career paths, you'll be supported with ongoing development, mentorship, and the ability to shape the direction of a growing brand.Creative Autonomy: Your voice matters here. Employees are encouraged to contribute ideas, challenge norms, and lead with initiative. The environment is collaborative, open, and entrepreneurial.Wellbeing & Balance: They offer competitive compensation and benefits, but also recognize that true success includes flexibility, work-life balance, and a healthy workplace culture rooted in mutual respect.Style with Substance: Working here means being surrounded by products and people that reflect a modern, conscious point of view-where design, performance, and ethics intersect.Position TypePermanent
