
Sr Associate, Marketing (12 month contract)
- Mississauga, ON
- $64,200-106,900 per year
- Permanent
- Full-time
- Develop, present and update local marketing plans to pharmacy owners, based on their needs and objectives.
- Develop and execute local marketing requests, such as store openings, anniversaries, mailings, newspaper ads, radio ads, in-store promotions, displays, social media campaigns, etc.
- Support pharmacy owners with their local marketing needs by making recommendations to achieve their business objectives and coach them through the timelines, media investment and technical challenges, if any.
- Develop and execute the creation and delivery of local marketing tools and programs for multiple owners, such as turn-key campaigns, bundles, marketing toolbox materials and templates.
- Use available advertising reports (Google Analytics, Facebook Business Manager, etc.) to measure and analyze the performance of local campaigns and make recommendations to pharmacy owners.
- Monitor consumer comments/reviews on the Google My Business dashboard and other community sites and escalate situations to operations team and owners.
- Collaborate closely with the Brand Marketing Specialist to adapt national advertising campaigns into local campaigns.
- Regularly communicate local marketing offering to owners to drive engagement and usage of services.
- In collaboration with the retail learning academy team, develop and update local marketing guides, webinars or workshops for owners.
- Provide timelines for all projects and strictly adhere to deadlines and budgets.
- Collaborate and follow up on studio briefs for graphic projects.
- Execute all billing for local marketing initiatives+
- Ad hoc tasks as needed
- Bachelor's degree or equivalent, in a marketing, digital marketing or communications related field
- Proven track record of being able to manage multiple projects simultaneously
- Strong understanding of marketing principles and strategies
- Strong proficiency in Microsoft Office software (Outlook, Word, PowerPoint, Excel)
- Experience with social media, Meta Business Manager, Google marketing platforms, Google Analytics
- Experience with billing and/or SAP is a plus
- Excellent verbal and written communication and presentation skills (in English)
- Customer-centric mentality and strong interpersonal skills; must be comfortable communicating with pharmacy owners via email and phone on a regular basis
- Excellent organizational and project management skills; ability to manage multiple projects simultaneously while maintaining deadlines and budgets
- Resourcefulness, initiative, and a results-oriented approach
- Strong attention to detail and accuracy
- Excellent analytical skills; ability to track campaign performance and identify areas for optimization
- Ability to collaborate effectively with other colleagues and teams; ability to adapt to changing priorities