month CONTRACT Sales: Trade Marketing Manager

Campbell Soup Company

  • Mississauga, ON
  • Permanent
  • Full-time
  • 12 days ago
Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8.Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.At Campbell Company of Canada, we believe in searching for the best and the brightest professionals at every level and in every specialty who live into our values. The 5 C’s of Campbell – Care, Character, Collaboration, Competitiveness, Creativity – demonstrate the best of who we are today and who we aspire to be. Living our values will foster an inclusive, high-performance culture. Our employees act with intention, lead with integrity, and are truly passionate about what they do to bring our purpose to life Connecting People Through Food They Love.We have an exciting CONTRACT opportunity in our Retail Sales Function on our Sales Strategy Team Team as Trade Marketing Manager. This role is based out of our Mississauga Head Office location (60% in-office, 40% remote) . Candidates must live in the Greater Toronto Area.The Trade Marketing Manager leads trade investment initiatives from end to end, by category. Accountable for delivering Net Sales and trade targets for supported categories while shaping strategic goals for the organization. Involved in overseeing the trade investment strategy and monthly optimization reviews to ensure effective allocation of resources while driving business growth.Model promotional strategies and develop recommendations that align with achieving both customer and brand targets. Track progress of plans within the fiscal year, providing awareness to Business Development Managers and National Sales Strategy Managers and inform promotional guardrails for annual operating plan development to ensure Sales targets are met.Trade Management
  • Owns trade investment process from start to finish, ensuring effective utilization of resources to achieve targeted sales and revenue growth.
  • Model various pricing and promotion scenarios to develop strategy recommendations
  • Support the development of category plans at customer / channel level that deliver sales objectives and meets the strategic needs of the business
  • Trade Spend Analysis: Supervise and analyze trade spend, reporting variances to key stakeholders within the organization. Track sales objectives and promotion effectiveness, providing support to the NSSML
  • Demonstrates a strong understanding of market dynamics, enabling the delivery of the necessary material required for the sales team to operate efficiently and effectively.
  • Monthly Trade Optimization Reviews: Conduct regular reviews of trade spend effectiveness and make data-driven recommendations for trade optimization to achieve maximum ROI.
  • Collaboration with Sales, Sales Finance and the Revenue Growth Management team to establish a clear understanding of targets and investment choices. Provide insights to support customer investment decisions and ensure ROI on trade investments.
  • Communication and Reporting: Effectively communicate trade investment plans, results, and insights to stakeholders, enabling informed business decisions. Prepare and present reports to management and cross-functional teams.
  • Customer Planning and IBP: Take ownership of the financial elements of customer planning, ensuring alignment with Integrated Business Planning (IBP) processes.
  • Sales Performance: support in the preparation and knowledge of the Sales LE (Latest Estimate), identifying gaps and developing action plans to mitigate risks.
Category & Strategy Management
  • Assess competitive activities at customer/channel level impacting our commercial activities with action plan recommendations
  • Review category shipment and consumption, account (POS) point of sale results to identify and evaluate brand/account opportunities and risks; develop action plan to support
  • Develop trade marketing plans which deliver upon both Brand strategies as well as customers goals to support the achievement of objectives
  • Take accountability for the Strategy, Trade, IBP, and own the delivery of the target E2E. Review and recommend strategy changes, investment choices, innovation, and forecasting.
  • Provides input as a key stakeholder into the Integrated Business Planning process on a monthly basis, drawing upon external sales inputs and representing the customer team call in the business team forecast
Planning Process
  • Helps to lead the sales portion of the business planning process (including Strategic, Operating, and annual brand planning) representing customer team perspectives through the creation of a bottoms up building block process
  • Plays a lead role in evaluating customer team annual plans and recommend annual planning volume/trade allocation for customer teams.
  • Develop and execute annual trade plans that have been designed to link to the brand plans developed by the Brand Business teams
  • Support the customer team with the tactics and tools required to achieve Annual Operating Plan (AOP) & strategic targets
Candidates must have:
  • University degree, preferably business or economics
  • 3-5 years experience in trade, pricing areas of Sales within CPG in Canada
  • Effective analytical skills
  • Effective experience with modelling (pricing) and data tools
  • Effective ACNielsen tools and database capabilities
  • Emerging interpersonal skills and ability to influence others to gain consensus
  • Emerging knowledge of the S&OP process, supply chain operations and logistics is preferred
The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.

Campbell Soup Company