Web Analytics & Digital Marketing Intern

Alberta Motor Association View all jobs

  • Edmonton, AB
  • $20.00 per hour
  • Training
  • Full-time
  • 19 hours ago
Start your marketing career at AMA!The Opportunity*** 4-month internship with a projected start date of May 4th ***As a Web Analytics & Digital Marketing Intern, you’ll support AMA’s Web & Digital Performance team by helping keep our web analytics program clean, consistent, and reliable, while also contributing to SEO/GEO (Generative Engine Optimization) and discoverability support. This role is ideal for someone who enjoys working with data, documentation, and practical optimization tasks that help marketing teams make confident decisions.This is your chance to apply your fresh skills, learn from experienced professionals, and gain hands-on experience across diverse marketing disciplines. You’ll collaborate with various marketing teams and stakeholders to support a variety of AMA’s business units. You’ll create inspiring work that will contribute to AMA’s Centennial vision of protecting what matters most to Albertans.A Place to BelongAMA is more than a workplace; it’s a family. Together, we help protect the things that matter most to our more than one-million members—everything from roadside safety to retail savings, food security to childhood well-being. And with operations that span automotive, registries, travel, insurance and more, the opportunities to grow with us are almost limitless!Building on a century of proud service in Alberta communities, we’re passionate about making a meaningful difference in the places where we live and work. And that all begins with our people. As part of the AMA team, you’ll enjoy:
  • A wage of $20/hour
  • Employee-exclusive discounts on travel, insurance, memberships, and more.
  • Vacation earnings are paid out with each pay period.
  • Valuable working experience with one of the largest in-house marketing teams in Alberta.
Who You Are
  • Strong attention to detail and analytical thinking
  • Ability to learn new tools quickly and independently
  • Comfortable working with data and asking “why” behind performance trends
  • Clear communicator — able to explain findings in plain language
  • Proactive, organized, and comfortable juggling multiple requests
How You’ll Make an ImpactWeb Analytics (Primary Focus)
  • Support analytics standards and governance (GTM naming conventions, event/variable documentation, clear metric definitions)
  • Assist with analytics clean-up (identify legacy/unused tracking, flag inconsistencies, support updates)
  • QA and validate tracking and templated dashboards (ensure metrics, filters, and definitions align with standards)
  • Help enable self-serve analytics for marketers (documentation, dashboard support, “what this metric means” guidance)
  • Support behavioral tools (e.g., heatmaps/session replays) by setting up examples and documenting best-use guidance
  • Complete simple, guided analysis tasks (trend checks, page/channel summaries, basic data sanity checks) and support data prep/validation
SEO / GEO / Discoverability (Integrated Support)
  • Assist with keyword research and organization (topic lists, clustering, basic page mapping inputs)
  • Contribute to on-page optimization resources (templates, checklists, and content brief inputs)
  • Help document technical SEO best practices and QA checklists to support consistent execution
  • Support organic performance reporting (simple recurring summaries for priority pages/topics)
  • Research and document digital PR, authorship, and credibility best practices that support modern search and AI-driven discovery
Tools You’ll Use
  • Google Analytics (GA4), Google Tag Manager (GTM), Looker (dashboards/reporting)
  • Excel/Google Sheets, Microsoft Clarity, Miro
  • Teams/SharePoint and internal templates/documentation
What You’ll Learn
  • Practical analytics fundamentals: governance, QA, dashboard validation, and reliable measurement
  • SEO and discoverability basics: keywords, on-page optimization, technical SEO documentation, credibility signals
  • How to translate best practices into usable checklists, templates, and self-serve resources
Skills & Capabilities Developed
  • Web and digital analytics fundamentals
  • Data analysis and interpretation for business decision making
  • Dashboard design and reporting best practices
  • Cross platform data validation and troubleshooting
  • User journey analysis and UX insight generation
  • Stakeholder communication and presentation of insights
  • Analytics governance and documentation standards
  • Foundational SEO and GEO skills to strengthen discoverability across search engines and emerging AI-driven experiences
  • Content marketing best practices
What You Bring to the Table
  • Currently enrolled in or recently graduated from Marketing, Business, Analytics, Commerce, or a related program
  • Strong attention to detail and comfort working with data and documentation
  • Clear communicator who can explain findings in plain language
  • Organized, proactive, and able to manage multiple tasks in a fast-paced environment
  • Interest in digital marketing, analytics, UX/optimization, and SEO/discoverability
Belonging Matters HereAMA is committed to providing an inclusive, respectful, and accessible environment. If you require an accommodation at any time during our recruitment process, please contact recruitment@ama.ab.ca. We’ll work with you feel supported throughout your journey with us.-WORK MODEL: Hybrid-We thank all applicants for their interest; however, only those selected for an interview will be contacted.

Alberta Motor Association