Manager, Annual Fund
- Toronto, ON
- Permanent
- Full-time
- Lead the Friends of the COC membership program, ensuring strong donor engagement, retention, and growth through targeted communications and stewardship.
- Develop and implement annual giving plans across direct mail, email, social media, telemarketing, and digital platforms.
- Set and monitor KPIs for revenue, retention, donor upgrades, and acquisition ROI.
- In collaboration with the COC’s Special Events team, develop and execute in-person engagement strategies for Friends donors, with a focus on making their opera-going experience special and memorable.
- Manage campaign calendars, segmentation strategies, and creative direction of supporting collateral, in collaboration with the Marketing, Communications, and Development Operations teams.
- Analyze campaign performance and donor trends to inform strategy and capitalize on emerging opportunities.
- Manage vendor partners (e.g., direct mail, telemarketing, digital acquisition) to develop project workbacks, achieve campaign targets, and ensure alignment with brand standards.
- Oversee donor services and concierge ticketing support provided by the Annual Fund team to President’s Council and Golden Circle donors.
- Coordinate donor communications for President’s Council and Golden Circle members in collaboration with the Major Gifts team, including renewal reminders and integration of tailored asks into mass communications.
- Lead the implementation of the Tribute Giving program, including In Honour, In Memory, and In Celebration gifts.
- Ensure tribute donors receive timely, personalized acknowledgments and stewardship that reflect the significance of their gift.
- Supervise Development Coordinators, ensuring timely, personalized, and scalable service to donors.
- Provide mentorship and support to annual fund staff.
- In collaboration with internal Customer Care outbound calling team, plan and implement outreach strategies, and ensure Development teams objectives are integrated successfully into workflows.
- Foster a collaborative, donor-first culture aligned with organizational values and fundraising goals.
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