Description :Reporting to the Senior Brand Manager, you’ll be the mastermind behind Sekure’s social media strategy, making sure our brand stays top-of-mind, our customers stay engaged, and our online reputation stays golden. You’ll juggle B2B and recruitment-focused social channels, crafting a content strategy that attracts, retains, and keeps people talking (in a good way, of course).This role calls for a content shapeshifter who can not only speak multiple languages (English, French, and hopefully Spanish) but also speak to two very different crowds — on one side, you’ll fire up the feeds of ambitious, money-hungry sales job seekers, drawing them in with engaging, funny, culture-driven content. On the other, you’ll win over B2B customers by showcasing Sekure’s killer deals, exclusive POS packages, and personalized, trustworthy customer support. The magic? Keeping consistent yet flexible brand voices that resonate across both worlds.We’re looking for someone with equal parts creativity, strategy, and social media obsession. You know how to turn organic, paid, and engagement-driven strategies into real results. You’ll work cross-functionally with the People & Culture team and other department stakeholders, ensuring everything is aligned with our big-picture goals. Plus, with our Campaign Manager and Creative team at your side, you’ll keep our social pipeline fresh, dynamic, and always on point.Beyond killer content, you’ll also own our Online Reputation Management (ORM) — tracking brand sentiment, analyzing trends, and presenting actionable strategies that keep Sekure shining. You’ll oversee our biannual ORM report, breaking down ratings, competitor benchmarks, and key insights to keep us ahead of the game.This hybrid role is perfect for someone who thrives in a fast-paced, collaborative environment that values creativity, experimentation, and strategic thinking. If you love social media, reputation management, and making an impact, it’s time to make your mark!Job DescriptionAs Sekure’s Social Media & Online Engagement Manager, you’ll be the driving force behind our social presence, developing strategies that enhance brand awareness, engagement, and online reputation. You’ll work across teams to deliver scroll-stopping content, keep an eagle eye on brand sentiment, and use data-backed wizardry to fine-tune our approach. Your playground awaits!📢 Social Media Strategy & Content Magic
Develop and execute bold, innovative social media strategies tailored to B2B growth and recruitment goals.
Own the social content calendar, ensuring seamless execution of posts, videos, reels, case studies, and whatever fresh format the internet dreams up next.
Collaborate with the Senior Brand Manager, Creative team, and Growth, Loyalty & Retention Campaign Manager to make sure our organic reach keeps soaring.
Stay ahead of the trends, analyze competitor moves, and tweak our strategy to keep engagement levels high.
🎯 Audience-Specific Channel MasteryAt Sekure, different social platforms serve different missions:
Mixed Audiences: LinkedIn, X, YouTube → Engaging both potential employees and business customers.
Grow our audience, engagement, and brand presence through targeted strategies.
Build strong relationships with merchants and job seekers in online communities, forums, and professional groups.
Partner with People & Culture to ensure our recruitment game is strong and our employer brand shines.
💡 Online Reputation: Guardian of the Brand
Monitor and analyze brand sentiment across social media, review sites, and forums — because perception is everything.
Lead the biannual Online Reputation Management (ORM) report, tracking trends, competitor benchmarks, and areas for improvement.
Proactively keep our ratings high and our reputation golden by managing feedback and brand image.
Dive into engagement metrics, deliver insights, and tweak strategies accordingly.
📈 SEO, Analytics & Digital Growth Wizardry
Leverage SEO, hashtags, and backlinking strategies to amplify organic reach.
Stay plugged into industry trends, digital marketing innovations, and viral movements.
Optimize organic and paid social campaigns, using data to refine every post, ad, and engagement strategy.
Work with the Marketing Intelligence team to ensure we’re making smart, data-driven moves.
🤝 Internal & Cross-Team Superpowers
Collaborate with People & Culture to craft killer internal comms and recruitment marketing.
Ensure all content is brand-approved, legally sound, and on-message.
Use your expert AI prompting and storytelling skills with ChatGPT, HubSpot Breeze, Soro, translation partners, and the Creative team to craft precise, on-brand content.
Contribute to brand-building efforts, including content creation, events, and special projects.
This role is equal parts creative mastermind, strategist, and digital detective — ensuring Sekure’s brand stays engaging, influential, and ahead of the curve. If you love building online communities, crafting compelling content, and shaping brand stories, this job is for you!Key SkillsYou’re not just a social media manager — you’re a storyteller and engagement powerhouse. Ready to make digital magic?
Master of the Social Universe – You know the ins and outs of every social platform, from TikTok trends to LinkedIn thought leadership.
Content Chameleon – You effortlessly switch tones, voices, and styles to connect with job seekers one moment and B2B execs the next.
Engagement Alchemist – Turning likes into leads and followers into brand advocates? That’s just another day at the office for you.
Data Detective – You dig into analytics like a true investigator, uncovering insights that make content smarter, not just prettier.
Grammar Ninja – Typos and inconsistencies don’t stand a chance against your sharp editorial eye and obsession with perfect copy.
Social Butterfly – You don’t just post; you build relationships, grow communities, and turn conversations into conversions.
Crisis Contender – You stay cool under pressure, tackling reputation hiccups and turning negative feedback into opportunities.
Trend Whisperer – You’ve got a sixth sense for the next big thing in digital marketing — before it hits the mainstream.
Juggler Extraordinaire – You can balance multiple projects, deadlines, and last-minute requests without dropping the ball.
SEO Sorcerer – Keywords, backlinks, and algorithm updates? You weave them into content seamlessly, making organic growth look easy.
Audience Mind Reader – You just get what different audiences want — whether it’s a viral TikTok or a thought-provoking LinkedIn post.
Process Guru – You love a good workflow, keeping everything organized, on-brand, and running like a well-oiled machine.
Fearless Experimenter – A/B testing, new content formats, or wild creative ideas? You’re always game to try something new.
Culture Connector – You know how to rally employees, customers, and stakeholders to create a community that truly feels Sekure.
Feedback Fanatic – Ego? Never heard of it. You welcome critique as fuel to make your content even stronger.
Career ProficienciesWe’re all about finding the right person, so we’ll be looking at your experience, portfolio, and references to see if you’re the perfect fit. Here’s what will make you shine:
Experience, experience, experience – You’ve got 4-5+ years of hands-on experience managing social media, creating engagement strategies, and keeping brands top of mind.
Education? Nice to have! – A Bachelor’s in Marketing, Communications, or a related field is preferred, but if your skills and portfolio blow us away, we won’t hold it against you.
Social media savvy – You know Facebook, Instagram, TikTok, X, LinkedIn, YouTube, and podcast tools like the back of your hand. Bonus points if you’ve worked with SMBs in financial services or payment processing.
Analytics & SEO know-how – You’ve dabbled (or more) in SEO, social analytics, and business intelligence, using tools like Google Analytics, SEMRush, Moz, or BrightEdge to measure and refine content strategy.
Platform pro – Familiarity with HubSpot and WordPress is a plus, and if you know content tools like Meltwater or Sprout, even better.
Project management powerhouse – You’re a pro at juggling multiple projects, deadlines, and priorities without breaking a sweat. Experience with ClickUp, Monday, Basecamp, or Planner is a must-have, not a nice-to-have.
Writing wizardry – You’ve got excellent writing, proofreading, and editing skills in English and French, with a sharp eye for grammar, voice, and tone consistency. You know American English and Quebecois French turns of phrase and how to make content feel natural and engaging.
Multilingual? We love that! – Quebecois French is a must, and if you speak Spanish, even better!
If you’re a strategic thinker, digital storyteller, and engagement guru who thrives on managing projects and making things happen, we’d love to hear from you! 🚀
