Media Buyer
Finlink Group View all jobs
- Vaughan, ON
- Permanent
- Full-time
- Design, launch, and refine paid user acquisition campaigns across Meta, TikTok, Snapchat, and StackAdapt , with a focus on driving top-quality mobile installs and first-time deposits.
- Take charge of 7-figure monthly budgets , ensuring strong ROAS, engagement, and lifetime value performance.
- Use AppsFlyer for tracking, attribution, and event-based optimization.
- Lead the creative testing process , collaborating closely with design and motion teams to build and iterate on high-performing ad concepts.
- Build and manage A/B testing frameworks that uncover winning audiences, creatives, and placements.
- Continuously optimize campaigns in real-time for cost efficiency, engagement, and retention.
- Develop robust tracking, reporting, and analytics frameworks to provide visibility across all funnels.
- Stay ahead of platform updates, attribution changes, and privacy trends , adapting strategies accordingly.
- Blend brand and performance strategies to maximize cross-channel synergy and growth opportunities.
- Experiment with new acquisition channels , including programmatic, influencer, and emerging ad networks.
- 4+ years of hands-on experience in performance marketing or user acquisition across Meta, TikTok, Snapchat, and StackAdapt.
- Proven record of managing large-scale budgets and delivering measurable performance growth.
- Deep understanding of bid strategy, audience segmentation, and campaign optimization .
- Experience with mobile app marketing , including AppsFlyer tracking and post-install event optimization.
- Strong collaboration skills — especially with creative and content teams .
- Analytical mindset and comfort with data interpretation and actionable insights .
- Expertise in A/B testing, funnel optimization, and ROAS improvement .
- Bonus points for experience in iGaming , familiarity with S2S setups , and hands-on use of AppsFlyer, Meta Pixel, or TikTok Events API .
- Join a fast-scaling global environment where your impact is tangible.
- Enjoy competitive compensation and a performance-based bonus structure.
- Work directly with senior leadership and creative teams to shape growth strategies.
- Access premium ad tech tools — including AppsFlyer, StackAdapt, and the Meta Business Suite.
- Thrive in a culture built on creativity, analytics, and constant innovation .