Build strategy across macro, moderate, and micro-influencer tiers. Manage influencer budget to meet KPIs. Manage Assistant Manager, Consumer Engagement in owned media strategy, crisis response, and brand voice. Develop innovative creative for social platforms, informed by analytics. Analyze performance, identify gaps, and create or adapt assets (English/French). Prepare quarterly reports with learnings and recommendations. 4-5 Media experience (agency oversight, asset planning, budget management) Strong knowledge of the Canadian media landscape with focus on paid social channels (Meta, TikTok, Pinterest, Youtube) Active daily life online and on social media Excellent communication, writing and attention to detail Copywriting experience Experience working with content management tools and/or social media analytics tools Ability to work in fast-paced, highly creative environment Project management skills including scheduling and timelines, budgeting, and communications Ability to navigate among multiple constituents, platforms and communities to ensure strategies/goals are understood and met Strong problem-solving and analytical skills Collaborative relationship building skills Negotiation skills Willingness and ability to support and help drive the brand's digital transformation Creative, innovative and resourceful Beauty industry experiences an asset Bilingual candidates an asset
