Sales Manager – Digital Print & Imaging Consumables

• $125,000 – $150,000 CAD base salary

• Year 1 OTE: $100,000 – $200,000 CAD (Year 1 quota: $5,000,000)

• Year 2 OTE: $130,000 – $200,000 CAD (Year 2 quota: $7,000,000)

• Top performers earning $200,000+ (quota: $10,000,000)

• Residual commission on gross margin — paid monthly, uncapped

• Annual performance bonus — paid at fiscal year end (October 1 to September 30); potential $0 – $50,000+ depending on performance

• 100% company-paid health benefits

• RSP matching

• $650/month vehicle allowance + 407 transponder

• Laptop and cell phone provided

• Expense account

• 15 vacation days per year

• 3 sick days per year

• Employee recognition, gifts, and rewards program

• Company social events

• Career advancement: Branch Management or broader management within 3–5 years

• Head Office: Concord, Ontario (near Hwy 400 and Hwy 7)

• Work arrangement: Office-based with extensive field time. When not on the road with reps, vendors, or clients, you are expected in the Concord office. This is not a remote or hybrid role.

• Territory: Greater Toronto Area (GTA) — full territory. One rep also covers a semi-remote corridor from Peterborough to Ottawa.

• Hours: Monday to Friday, 37.5 hours/week. Occasional evening or weekend client contact required.

• Overnight travel: Less than 5% — approximately 2 to 3 times per year for trade shows, supplier tours, and training.

• 5–15 years of B2B sales experience, with a minimum of 5 years in a dedicated sales manager role — not team lead, not player-coach

• Distribution background is required. Candidate must have operated in a model that involves buying from multiple vendors, stocking inventory, and selling to a defined customer base. Value proposition built on logistics capability, product knowledge, and relationship capital.

• Candidates from graphics products, sign and graphics, print systems, or industrial distribution are strongly preferred. Adjacent distribution backgrounds are considered.

• Candidates who have sold only as a direct manufacturer representative (manufacturer to end user with no distributor layer) are not a fit for this role.

• Must have a documented or self-designed sales management process that can be articulated clearly and implemented on day one.

• Experience managing outside sales representatives with account management responsibilities.

• Valid Ontario driver’s licence and personal vehicle required.

• Minimum education: High School diploma. College diploma typical of top performers in this field.

• Microsoft Excel — Basic

• Microsoft PowerPoint — Basic

• Microsoft Word — Basic

• Google Drive / Docs — Basic

• CRM software — Basic (client uses Rubbertree; prior experience not required)

• Graphics consumables: wide-format media, vinyl, substrates, and related materials for the sign and graphics industry (90% of sales)

• Graphics and signage equipment: printers, cutters, and related production equipment (10% of sales)

• 100–500 core products and materials distributed from a national warehouse and branch network

• Individual owners and operators of sign and graphics shops

• Marketing firms and print buyers

• End users across manufacturing, retail, and commercial sectors

• Core client base is small business (1–19 employees), with some mid-market and larger enterprise accounts

• Primary decision-makers: owners, purchasing departments, and senior leadership at client organizations

• Ideal order size: approximately $1,000 per transaction

• Target account size: approximately $50,000 in annual revenue

• Sales cycles: 1–2 days for repeat transactions; 1–4 weeks for new account development; up to 1–3 months for larger or more complex accounts

• Single decision-maker is typical for most client accounts

• Average of 3 sales calls to convert initial interest into a first order

• National branch network providing local inventory and faster delivery across Canada

• Deep product knowledge and technical expertise — team is trained to problem-solve for customers, not just fill orders

• Strong inventory position relative to competitors — less out-of-stock risk for customers

• Products skew premium quality — value proposition is expertise and reliability, not lowest price

• 75% Leadership and people management — coaching reps, conducting joint sales calls, evaluating individual performance, running pipeline reviews, and driving accountability

• 25% Administrative — CRM oversight, reporting, quota tracking, internal coordination with pricing, marketing, purchasing, customer service, and business development teams

• 75% warm leads supplied to the sales team through existing accounts, CRM, and marketing

• 25% outbound prospecting by the sales team — the Sales Manager is responsible for coaching this activity, not executing it personally

• The manager is expected to guide reps away from commodity selling and toward value-based selling conversations

• Less than 5% — approximately 2 to 3 times per year for trade shows, supplier training, and occasional client visits

• Highly structured product and technical training: 1–2 weeks

• Semi-structured sales training including job shadowing, joint calls, mentoring, and external certifications: 1 week orientation

• Supplier tours and off-site training available

• New manager is expected to be operating independently within 3–4 weeks of start date

• Current Branch Manager will be present during transition to September 2026 and has confirmed full cooperation

• Own the most significant territory in the company — full autonomy to build, restructure, and lead the GTA sales team

• Uncapped residual commission on gross margin — top performers earn $200,000+

• Established, financially stable business with 50 years of operating history, 10–15% annual growth, and a national branch network

• Real career advancement: Branch Management or broader management within 3–5 years

• People-first culture with strong employee tenure (5–10 years average) and leadership that is empowering, growth-focused, and open to change

• Planned sales team expansion — this is not a maintenance role; you will be building something, not just running what exists

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