Marketing Communications Manager

• Develop integrated marketing communication plans aligned with business goals and product strategies/ roadmaps.
• Collaborate with product management, engineering, and sales teams to translate technical features into customer-focused value propositions.
• Support go‑to‑market strategies for new product launches, including messaging, collateral, and promotional campaigns.
• Develop annual MACOM budget, key projects, and monitor their progress.
• Produce high-quality content such as brochures, case studies, white papers, technical articles, presentations, and company websites.
• Manage digital content across company websites, social media channels, and various email platforms.
• Ensure brand and messaging consistency across all communication materials.
• Plan and execute multi-channel marketing campaigns (email, digital ads, print, trade publications, and social media).
• Track campaign performance and optimize based on data-driven insights.
• Coordinate with external agencies, designers, and vendors when needed.
• Organize and support industry trade shows, conferences, and customer events.
• Develop booth messaging, product displays, and promotional materials.
• Manage event logistics and post-event follow-up activities.
• Support internal communication initiatives, including newsletters, announcements, and employee engagement campaigns.
• Work with leadership to ensure consistent messaging across the organization.
• Maintain relationships with industry media and trade publications.
• Draft press releases, product announcements, and thought-leadership articles.
• Monitor and report brand perception and ensure alignment with corporate identity.

• Bachelor’s degree in Marketing, Communications, Business, Engineering, or related field.
• Experience in industrial, manufacturing, engineering, or B2B environments strongly preferred.
• Strong writing and editing skills with the ability to simplify complex technical information.
• Familiarity with digital marketing tools (CRM, CMS, email automation, analytics).
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Knowledge of industrial products, automation, manufacturing processes, or engineering concepts.
• Experience with graphic design tools (Adobe Creative Suite, Canva).
• Understanding of SEO, SEM, and digital advertising.
• Ability to create video scripts or basic multimedia content.
• Strong collaboration and communication skills across cross-functional teams.

Recruiting in Motion