
Ecommerce Marketing & Content Manager
- Montreal, QC
- Permanent
- Full-time
- Manage our digital content strategy across web, email, and multichannel campaigns
- Own the execution of our national email program, including calendar management, creative development, and stakeholder approvals
- Drive website optimization through content management and performance analysis
- Collaborate with Studio teams to develop engaging digital assets
- Manage marketing budget allocation and track RO
- Partner with cross-functional teams (eCom, Brand, Sales, Commercial Ops) to align marketing initiatives with business objectives
- Monitor and analyze website metrics and CRM performance to uncover optimization opportunities
- Execute marketing test & learn initiatives to continuously improve performance
- Conduct competitive analysis and stay ahead of industry trends
- Build and present comprehensive reports on marketing and site KPIs
- 3-6 years of experience taking ideas from concept through to execution and 1 year minimum specific to eCom
- Fluency in both French and English
- Proven experience in eCommerce marketing and content management
- Experience with Content creation, CRM (SalesForce Marketing Cloud) and Website content (Youtube, CloudCraze, Drupal, HTML)
- Analytical skills with ability to interpret data from various sources and provide actionable insights (HotJar, Adobe Analytics, SalesForce Marketing Cloud, primary research, etc)
- Project management skills and experience with agile methodologies
- Ability to manage multiple priorities in a fast-moving environment
- Data visualization and reporting skills
- Strategic thinking with a results-driven approach
- Experience in B2B marketing preferred