Senior Manager, Marketing

IG Wealth Management View all jobs

Montreal, QC
Permanent
Full-time

4 hours ago

Division: IGM MarketingLocation: Montreal or the Atlantic Provinces (Hybrid)IGM Financial Inc. is a leading wealth and asset management company in Canada, managing approximately $310 billion in assets as of December 31, 2025. It offers financial planning and investment services to over two million Canadians through IG Wealth Management and Mackenzie Investments.Founded in 1926, IG Wealth Management is a key part of IGM's business model, providing comprehensive wealth management services to Canadian financial advisors and their clients.With a vision to inspire financial confidence, IG Wealth Management is recognized as one of Manitoba's Top Employers, Canada's Top 100 Employers, and Best Diversity Employers, aiming to innovate the industry and support Canadians in achieving their financial goals.Join our team to engage in continuous learning and skill development in a supportive environment. Experience the best of both worlds with our hybrid work environment, where you spend three days a week in the office, connecting, collaborating, and enjoying quality time with your amazing colleagues! Our Values: Be better; we strive for improvement in everything we do. Be accountable; we foster clarity and are empowered to act responsibly. Be a team; we are united to drive collective impact to achieve our goals.Position:As a Senior Manager Marketing, Quebec and Atlantic, you are the regions' senior marketing and digital strategist for advisor growth. You translate national and regional priorities into practical, advisor-ready marketing strategies, balancing digital, events, and local activation to generate measurable business outcomes. You will coach advisors and internal teammates (without direct reports) to elevate digital capabilities, and you will influence regional priorities and investments through data-driven insights.This role requires strong judgment to tailor strategies across a wide range of advisor digital maturity levels, from foundational presence to advanced demand generation, ensuring inclusivity and adoption across the region.You will also support enterprise campaign execution to amplify IG's presence across priority segments and leverage AI-driven marketing tools to optimize performance and personalization.Responsibilities include:Marketing Strategy & Execution

Design and implement integrated digital marketing campaigns across paid, organic, and social channels to generate qualified leads and improve conversion.
Optimize creative and media performance to achieve ROI and cost-per-lead targets.
Translate national programs into localized, French-first and bilingual digital plans tailored to Quebec & Atlantic markets dynamics.
Leverage data and analytics to monitor campaign performance and refine strategies for maximum impact.

Advisor Enablement & Coaching

Build trusted relationships with advisors by understanding their business models, growth goals, and comfort levels with marketing, meeting them where they are.
Act as the senior digital coach for advisors and field teams: assess digital maturity, create individualized activation plans and track progress over time.
Design and deliver advanced workshops, clinics, and 1:1 coaching with advisors on digital basics, local marketing, prospecting funnels, content strategy, compliance-savvy social tactics, and analytics literacy.
Mentor internal marketing teammates to lift execution quality with frameworks, playbooks, QA checklists, and best practices.

Program Execution & Channel Leadership

Lead cross-channel regional programs (SEO/SEM, paid social, display, retargeting, email/MA, conversion rate optimization) that attract, nurture, and convert high-value prospects for advisors.
Orchestrate regional event amplification (pre/during/post) to maximize registrations, attendance, and follow-up conversion.
Ensure brand consistency, bilingual quality, and compliant execution across all digital assets.

Innovation & Integration

Lead regional pilots in AI-driven personalization, predictive audiences, and marketing automation journeys for advisor prospecting and client engagement.
Champion test-and-learn rigor (A/B/n, incrementality, landing-page/CRO testing) and scale proven winners region-wide.
Collaborate closely with National Advisor Digital Marketing and corporate digital teams to share best practices, contribute to the national performance dashboard, and ensure regional programs align with enterprise initiatives while avoiding cannibalization.
Act as a thought leader in digital marketing trends, sharing insights and best practices across the organization.

Performance & Reporting

Own the regional KPI framework: advisor digital adoption, lead volume & quality, funnel conversion, event and sponsorship ROI, revenue contribution proxies.
Produce regular readouts with actionable recommendations for Regional Directors and national partners.

Ensure marketing investments deliver measurable business outcomes and meet compliance standards.

Qualifications:

Post-secondary degree/diploma in Marketing, Communications, or related field.
7-10+ years of experience in digital marketing for a major brand, preferably in financial services or professional services.
Strong hands-on experience across paid media, social, SEO/SEM, analytics, and local marketing programs; able to go deep or stay high-level as needed.
Excellent communication and interpersonal skills, including public speaking and training.
Proven ability to lead through influence: experience supporting field sales, advisors, or franchise-style growth models where influence, coaching, and adaptability are critical.
Interest and familiarity with AI-driven marketing tools and emerging technologies.
Strong analytical and problem-solving abilities: experimentation design, funnel analytics, forecasting, and executive storytelling.
Project and time management skills to manage multiple projects in a fast-paced environment.
Must be a quick learner and a self-starter who can take ownership of opportunities to evolve the offering and collaboratively work with partners to execute solutions.
Bilingualism in English and French is required, both written and spoken.

Additional Information:

Travel is required. The role includes regular in-region travel across Quebec and the Atlantic provinces to support advisors, attend events, and collaborate with regional teams.
Hybrid work environment with 3 days in-person at an IG Wealth Management office.

a) Knowledge of French and English is required to support clients and Team members within and/ or outside the province of Quebec.The expected annual base salary range for this role is (97,000 - 130,000), which is determined based on skills, knowledge and experience and geographic location. In addition to base salary, this role is eligible for annual short-term incentive, health and well-being benefits, retirement and savings plan, paid time off and career development.Benefits:COMPETITIVE COMPENSATION & RECOGNITION: competitive base salary, performance-weighted bonus, education/career support, option to join Employee Share Purchase Plan with employer matching component.EMPLOYEE BENEFITS & INSURANCE: competitive health and dental coverage, flexible plan for you and your family and short-term & long-term disability plans.RETIREMENT SAVINGS PROGRAMS: voluntary Defined Contribution Pension PlanWORK LIFE BALANCE: paid volunteer days, competitive time off, including 10 wellness days off, WorkPerks discount program, hybrid & flex work arrangements.INCLUSIVE CULTURE AND DIVERSITY: living our core values: Be a Team, Be Accountable, Be Better, engaging with community through Business Resource Groups (BRG communities are volunteer employee-led groups formed around a common interest, identity, or background).IGM is a diverse workplace committed to doing business inclusively - this starts with having a representative workforce! We encourage applications from all qualified candidates that represent the diversity present across Canada - including racialized persons, women, Indigenous persons, persons with disabilities, 2SLGBTQIA+ community, gender diverse and neurodiverse individuals, as well as all who may contribute to the further diversification of ideas.IG is an accessible employer committed to providing a barrier- free recruitment experience. If you require an accommodation or this information in an alternate format at any stage of the recruitment process, please reach out to the Talent Acquisition team who will work with you to meet your needs.How to Apply: Interested candidates are invited to submit their resume and a cover letter detailing their qualifications and experience toWe thank all applicants for their interest in IG Wealth Management; however, only those candidates selected for an interview will be contacted.Please apply before April 30 2026.#LI-KN1#LI-Hybrid

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