Senior Manager, Global Brand Management (Vancouver)

Lululemon Athletica View all jobs

Vancouver, BC
Permanent
Full-time

1 month ago

Description & RequirementsNote: There is one open role, however, the role is posted in Vancouver and LA, as the team is open to either location.who we arelululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.workplace arrangementThis role is classified as hybrid under our SSC Workplace Policy (see page for an overview):HybridIn-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.who we arelululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.About This TeamThe Global Brand Management team leads lululemon's brand strategy and expression across the globe. Within the team, the Performance & Innovation vertical is responsible for crafting and executing the brand vision for key performance categories: Running, Training, Tennis, Golf, and Yoga. This group partners deeply with Product, Go-to-Market, Innovation, and Creative teams to bring purpose-driven storytelling to life in a way that builds brand love and cultural relevance.A Day In The Life
As Sr. Manager, Global Brand Management, you will:

Lead the development of brand strategies for Training, Tennis, Golf aligned to lululemon's purpose, business priorities, and product roadmaps.
Translate category strategies into brand storytelling moments, creative briefs, and integrated campaigns across channels.
Partner with Product, Innovation, and GTM teams to identify key products, innovations, and seasonal priorities for global storytelling across your portfolio of activities.
Guide campaign and creative development from brief through execution-ensuring alignment, consistency, and performance.
Deliver seasonal playbooks and storytelling toolkits that equip global and regional teams with clear, compelling narratives.
Drive the 365 category offense for Training, Tennis and Golf, in partnership with Regional and Product teams.
Lead and mentor a team of direct reports to deliver best-in-class work and support in their development journey.
Define KPIs and lead post-campaign analysis to inform future work and improve impact.

Qualifications

Bachelors degree
8+ years of relevant experience in brand strategy, category marketing, or integrated brand management-ideally in apparel, performance, or lifestyle brands.
Experience in building and scaling global brand campaigns and product storytelling across multiple channels.
Deep understanding of performance consumer culture in training, golf and/or tennis
Strong collaborator with a proven ability to influence and lead cross-functional partners.
Ability to think strategically and execute with clarity, creativity, and precision.
Experience managing agencies and internal creative resources.
Passionate about brand building, storytelling, and community connection

additional notesAuthorization to work in Canada is required for this role.compensation and benefits packagelululemon's compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $134,000- $174,000 CAD annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and subject to program eligibility requirements.At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:· Extended health and dental benefits, and mental health plans· Paid time off· Savings and retirement plan matching· Generous employee discount· Fitness & yoga classes· Parenthood top-up· Extensive catalog of development course offerings· People networks, mentorship programs, and leadership series (to name a few)Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.#LI-Onsite#LI-HC2Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. Lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that Lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us at . In your email, please include the position title, the location of the position and the nature of your request.The use of AI tools, including but not limited to ChatGPT, Microsoft Copilot, Gemini, DeepSeek, or any other AI-assisted software, is strictly prohibited during the interview process. This includes, AI-generated responses, content creation, or any form of automated assistance in live interviews, case studies, technical assessments, or written submissions.At lululemon, we are committed to privacy, integrity, transparency, and ethical hiring practices. Our commitment to responsible AI ensures that proprietary information is protected and that all hiring decisions are based on an individual's own skills, judgment, and expertise without AI assistance. Any use of AI during the interview process will result in immediate disqualification. lululemon reserves the right to use AI detection tools to verify the authenticity of candidate responses.

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