Snr. Marketing Manager (Investment, Mass & Customer Lifecyle Marketing)
- Toronto, ON
- Permanent
- Full-time
Duration: 12 months contract with the possibility of extension and conversion to full time employment
Location: Toronto, ON (Hybrid) - 3 to 4 days per week in office
Working Hours: 9 am to 5 pm
Line of Business: Investorline"The start date of this job is flexible and in order to find the best candidate the job may remain open much longer than the date mentioned on this posting... or you may be asked to start sooner than the expected start date if you are able to do so !"Please read the job description below. If this interests you, please send a MS-Word version copy of your resume (ASAP) along with a telephone contact number: E-mail to talent@teamrecruiter.comPlease mention the job title above in the subject line
The recruiter in charge of this role is SanAfter you have submitted your resume via e-mail please complete the application for this specific job by clicking "Submit Your Resume for this Job" at the bottom of this page to match your resume to the job.If you are interested in further opportunities, why not also do a general registration in our database. By visiting our website and clicking on "Database Registration"If you do not think you are a match for this opportunity, but know someone who is, feel free to forward this email to them and you will be eligible for a referral bonus upon a successful hire.Requirements:
ROLE MANDATE
The Senior Marketing Manager will be responsible for strategic planning and execution of marketing initiatives to drive customer growth for Investorline. This role will primarily focus on mass marketing and acquisition to support exciting strategic initiatives.
35% Strategic planning
50% Campaign & project management
15% Reporting & insightsROLE RESPONSIBILITIES INCLUDE (but are not limited to the following):
Strategic Planning
o Develop & implement strategic marketing plans to drive new customer acquisition with mass marketing tactics for Investorline
o Collaborates closely with Digital Acquisition team and other marketing/internal partners to drive awareness, consideration, and conversion with clear KPIs and performance targets
o Understand competitor activity to inform go-to-market strategy including offer strategy
o Analyze market trends, customer insights/analytics and campaign performance to inform strategy and maximize ROICampaign & Project Management
o Oversee and support execution of integrated campaigns. Development of creative and media briefs, managing timelines, budgets and cross-functional collaboration with internal stakeholders & agency partners
o Impeccable attention to detail and result-oriented approach to campaign management, ensuring initiatives are delivered on time, on budget, and with strategic thought and intention
o Manages end to end structuring of marketing offers, performance tracking, strategy and ensures integration with customer lifecycle marketing initiatives
o Ensures all marketing programs are developed and executed in accordance with internal policies, procedures and standards, and external legal and regulatory requirements
o Broader work or accountabilities such as supporting CRM/lifecycle marketing may be assigned as needed
o Builds effective relationships with internal/external stakeholders and ensures alignmentReporting & Insights
o Designs and produces regular and ad-hoc reports, and dashboards
o Track, monitor and evaluate campaign activities, assessing impacts and making recommendationsQualifications:
QUALIFICATIONS
Typically, between 5 - 7 years of relevant experience
Minimum of undergraduate degree in marketing, business, commerce, or a related discipline
MBA in Marketing/Business/Financial Services preferred
Experience at a creative agency, or experience managing creative agencies a strong asset
Knowledge of digital marketing an asset
Ability to understand and distill technical requirements and translate into marketing strategies
A self-directed investor an asset
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