
Salesforce Marketing cloud Lead-Hybrid
- Toronto, ON
- Permanent
- Full-time
- Lead end-to-end architecture for SFMC Engagement and Account Engagement solutions.
- Translate business requirements into scalable technical solutions using Journey Builder, Automation Studio, Email Studio, Mobile Studio, Content Builder, and Pardot Automation Rules.
- Design cross-cloud integrations between Marketing Cloud, Sales Cloud, Service Cloud, and external systems via APIs, MC Connect, and Marketing Cloud Connect.
- Create data models and data extension strategies ensuring compliance with GDPR/CCPA and internal governance policies.
- Build personalized, dynamic, and automated campaigns in SFMC and Pardot.
- Develop complex SQL queries for audience segmentation and reporting.
- Implement AMPscript, SSJS (Server-Side JavaScript), and Automation Studio workflows.
- Oversee and contribute to Pardot form design, landing pages, scoring, and grading.
- Integrate Marketing Cloud Engagement and Pardot with CRM systems (primarily Salesforce Sales Cloud).
- Design secure API integrations with external platforms.
- Ensure data synchronization, deduplication, and hygiene across marketing and CRM systems.
- 5-8 years of hands-on experience in Salesforce Marketing Cloud (Engagement) and Pardot (Account Engagement).
- Strong proficiency in:
- Journey Builder, Email Studio, Mobile Studio, Automation Studio
- AMPscript, SSJS, HTML/CSS, SQL
- Pardot Automation Rules, Engagement Studio
- Data Extensions, Contact Builder, Audience Segmentation
- Experience integrating SFMC & Pardot with Salesforce CRM.
- API development experience (REST/SOAP).
- Data modeling and ETL workflows in SFMC.
- Experience leading technical teams in agile or hybrid project environments.
- Ability to conduct code reviews, solution reviews, and performance optimization sessions.
- Strong documentation and presentation skills for both technical and business audiences.
- Salesforce Certified Marketing Cloud Consultant
- Salesforce Certified Marketing Cloud Developer
- Salesforce Certified Pardot Consultant
- Salesforce Certified Administrator
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