
Senior Manager Category Strategy Planning and Performance, Personal Care
- Toronto, ON
- $113,400-170,200 per year
- Permanent
- Full-time
- Responsible for in year delivery, P&L management, customer planning and category strategies including deployment of TTS.
- Bring the retailer shopper voice into the Deodorants business; Pioneer ‘consumer love’ for the Business Unit and Business Group.
- Sales and Operating Plan – lead consolidated Customer Development (CBD) input and own ‘output’, drive CD business performance
- Ensure excellence in brand and customer operations across APDEO business through ownership of S&OP and forecasting processes.
- Development and implementation of channel specific strategies including innovation to address the changing needs of the diverse shoppers across all channels in the Canadian marketplace as a part of Perfect Plan/IBP process
- Developing price, promotion, distribution, and retail strategies for assigned brands with a relentless focus on flawless execution and the shopper
- Integrate Category Management functions to deliver brand/marketing strategies – ensuring brand DNA comes to life at shelf. Champion of relevant category expertise into channels
- Make strategic brand trade-offs at shelf, guiding brand teams on most effective shelving strategy
- Input into innovation / renovation business cases e.g. pack size by channel, pricing, distribution targets & trade margins
- Leverage Net Revenue Management (NRM) strategies to maximize ROI on trade strategy
- Develop and empower a high performing team of 3 people
- Communicate customer/consumer complaints including reports of adverse reactions to appropriate cross functional teams (Customer Service and/or Consumer Engagement Centre)
- Bachelor's degree required
- 8+ years of experience in consumer goods and sales/customer development
- Strong understanding of customer operations and channel drivers
- Strong business and financial acumen
- Understands Net Revenue Management concepts
- Leverages Category Management generated insights to develop/execute fully integrated brand/category strategies and activities for customers
- Proven ability to demonstrate analytical thinking, data-driven decision making, and ability to influence through strategy story-telling through data and insights