Direct Response Media Buyer (Full-Stack Growth + Funnel Strategist)

Purely Optimal Inc.

  • Vancouver, BC
  • $65,000-120,000 per year
  • Permanent
  • Full-time
  • 1 month ago
  • Apply easily
OVERVIEWWe are scaling multiple fast-growth brands across supplements, telehealth, travel subscriptions, tech, and AI/automation and we’re on the hunt for a world-class Direct Response Media Buyer who thrives on owning the entire customer acquisition funnel from ad click to conversion.This is not just a media buying role. You'll be the CRO, strategist, and performance marketer—responsible for crafting, testing, and scaling full-funnel systems that convert cold traffic into customers across Facebook/Instagram, Google, and TikTok Shop.We’re looking for a true direct response killer—someone who can write high-converting copy, build optimized funnels, and scale paid traffic profitably. If you think like a growth CMO but love getting your hands dirty inside the ad account and landing pages, we want to hear from you.WHAT YOU’LL OWN📣 Media Buying Across Paid Social + Search
  • Plan, launch, and scale campaigns on Meta (Facebook/IG), Google, and TikTok Shop
  • Daily analysis of campaign performance to optimize creative, audiences, bidding, and spend
  • Ruthless focus on ROAS, CAC, and LTV
📈 Conversion Rate Optimization + Funnel Strategy
  • Own and optimize full funnel architecture—landing pages, advertorials, checkout flows, upsells
  • Lead A/B tests across pages, hooks, CTAs, and offers
  • Turn performance data into actionable testing roadmaps
✍️ Direct Response Copywriting That Sells
  • Write (or guide) ads, headlines, lead-ins, advertorials, and VSL scripts that drive conversions
  • Match copy angles to customer psychology and platform behavior
🧠 Funnel + Offer Creation
  • Architect new funnels from scratch to launch new products or verticals (supplements, telehealth, etc.)
  • Coordinate landing page design, copy, and structure with internal or external designers
  • Leverage proven DR frameworks to continuously launch and test new offers
🏆 Ownership & Strategic Growth Leadership
  • Set KPIs, manage budgets, and hold yourself accountable to results
  • Collaborate closely with founders and marketing leadership
  • Build and eventually lead a small performance team as we scale
RequirementsWHAT YOU BRING✅ Expert in Paid Social (Meta, TikTok) and Google Ads
  • 2–5+ years of hands-on media buying with proven results
  • Experience managing 6–7 figure budgets with measurable growth outcomes
✅ Direct Response Copywriting + CRO Mastery
  • You can write, test, and optimize ads, landing pages, and funnel copy that converts
  • Deep experience running A/B tests and optimizing every stage of the funnel
✅ Funnel Builder with Results
  • You’ve built landing pages, VSL funnels, and lead gen flows from scratch—using tools like ClickFunnels, Webflow, HighLevel, Unbounce, or similar
  • Bonus if you’ve launched offers in supplements, telehealth, or consumer SaaS
✅ Strategic + Tactical
  • You think like a CMO but execute like a performance operator
  • You don't wait for creative assets or landing pages—you build them yourself or drive the process forward
✅ Self-Starter with High Standards
  • You thrive in fast-paced, entrepreneurial environments
  • You own your outcomes, track your metrics, and move fast
✅ Timezone: Must be available to work in Pacific Time (PST) hoursBenefitsWHY JOIN US?💰 Competitive base salary + performance bonuses tied to growth
🌍 Multi-brand exposure across supplements, telehealth, AI/automation, and more
📈 Take full ownership of campaigns, funnels, and growth strategy—no red tape
🚀 Join a fast-paced, performance-driven team that rewards results
🧠 Opportunity to grow into Head of Growth or CMO-level role as we scale

Purely Optimal Inc.