Director of Marketing

Cornerstone Building Brands

  • Brantford, ON
  • Permanent
  • Full-time
  • 16 days ago
  • Apply easily
Company DescriptionWho We AreIf you’ve ever worked with one of our industry leading brand teams, then you already know how well we listen to you, solve your problems and bring you better solutions. Now imagine having this same kind of trusted relationship with a team of experts in other building areas: windows, siding, stone, metal buildings, and metal roofing and wall solutions. This is why Cornerstone Building Brands was built. We became the multi-category leader so our customers can experience the same consistent level of partnership and leadership across numerous building categories.Cornerstone Building Brands is the largest manufacturer of exterior building products in North America, servicing commercial, residential and repair and remodel markets. We’re the #1 manufacturer of vinyl siding, windows and metal accessories as well as North America’s top choice in metal roofing, and wall systems.With an expansive product offering and more than 30 locations across the country, Our Canadian Division is uniquely positioned to enhance the value we provide to our partners and customers. We’re committed to providing high-quality exterior building solutions that our customers and communities can count on. Our building solutions are the cornerstone of the communities we serve. We believe every building we create, and every part of that building, positively contributes to communities where people live, work and play.Why Join Our TeamOur employees are empowered to make a meaningful impact on our success while pursuing a wide range of opportunities to meet your personal aspirations for development and advancement within a stable, growing Canadian industry leader.What You Can Expect from our Company
  • You will be Part of a Winning Team
  • You Can Capitalize on Your Opportunities and Make an Impact
  • You Will Be Well Rewarded for Your Contributions to our Success
  • You’ll work for a growing company with an excellent reputation in our sector for providing great products and customer service
  • Competitive and tangible rewards that provide fair compensation relative to expectations and effort including base earnings, benefits for you and your family, and contributions toward your retirement savings
  • Additional performance-based compensation depending on your role. Resources and support to help you manage your personal wellness
What the Company Expects of our Team
  • Bring yourself fully to work each day
  • Playing your role on the team so together we Win as One
  • Welcoming and Driving Change to support our continued evolution
  • Help drive the success of our Canadian Business through living our universal core values
  • Making an Impact to ensure our continued success
Job DescriptionPosition SummaryWe are seeking a strategic and growth-oriented Director of Marketing to lead our marketing team in Canada. The role will be responsible for developing and implementing integrated marketing plans that drive profitable growth across a portfolio of leading exterior siding and windows and doors product lines.This role requires a deep understanding of demand generation, channel marketing and brand strategy that drives alignment with business unit, functional and corporate priorities.The ideal candidate will have a proven track record of success in leading marketing teams and delivering measurable business impact across a variety of customer segments, including retailers, specialty dealers, builders and contractors in both new construction and renovation markets.This position has a hybrid work arrangement with a preferred location in GTA, Ontario or Calgary Alberta. It requires up to 25% travel to various markets, company and customers locations.Key Responsibilities:
  • Strategic leadership
  • Develop and articulate a compelling marketing vision aligned with company goals.
  • Lead the creation and execution of integrated marketing plans across all channels, driving individual brands growth and cross-selling opportunities across our product categories.
  • Help identify opportunities for profitable growth, including but not limited to new categories, markets, geographies, products.
  • Directs marketing investments fostering a culture of ROI based decision, ensuring cost-effective use of resources while achieving desired outcomes.
  • Inspire, mentor and grow a team of marketing professionals. Fosters a culture of creativity and continuous improvement, encouraging new ideas and approaches.
  • Create and maintain strong relationships with key stakeholders, including sales, product and executive leadership, customers, partners, and industry influencers.
  • Demand Generation
  • Direct the creation and execution of marketing campaigns across various channels to drive pipeline growth
  • Oversee marketing launches, campaigns, and calendars, while driving consistency between national and local demand generation programs to optimize conversions and customer experience.
  • Develop marketing automation and CRM tools to optimize lead acquisition and conversion.
  • Align closely with sales to ensure marketing efforts support revenue goals.
  • Channel & Partner Marketing
  • Build and scale marketing programs tailored to channel partners, including retailers and specialty dealers.
  • Develop targeted campaigns, enablement tools, and go-to-market strategies that drive sell-through, brand visibility and loyalty.
  • Use market insights and segmentation to tailor messaging and offers for each audience.
  • Track and optimize channel performance and partner engagement.
  • Content Development
  • Oversee the creation, curation, and distribution of high-quality, engaging content that aligns with brand positioning and sales objectives, including social media strategies maximizing followership, engagement and brand flexibility.
  • Research
  • Gather, purchase and commission market research data to understand consumer behavior, preferences, and trends as well as the competitive landscape, using insights to tailor marketing efforts effectively.
Qualifications
  • Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
  • 8+ years of experience in marketing, with at least 5 years in a leadership role.
  • Proven track record of creating and executing successful integrated marketing strategies driving demand across various channels.
  • Strong understanding of the construction materials ecosystem in Canada.
  • Strong analytical skills and the ability to interpret data to drive decision-making.
  • Excellent communication, presentation and interpersonal skills.
  • Ability to prioritize competing initiatives and lead, inspire and focus a team in a fast-paced, dynamic environment.
  • Creative thinker with a passion for innovation and continuous improvement.
Additional InformationCornerstone Building Brands Canada is committed to an inclusive, equitable and accessible workplace. We encourage applications from all qualified candidates, including those with disabilities. We will accommodate applicants’ needs, upon request, throughout all stages of the recruitment process. Please inform us of the accommodation(s) that you may require. Information received relating to accommodation will be addressed confidentially.

Cornerstone Building Brands