Social Media Officer
University of Toronto View all jobs
- Toronto, ON
- Permanent
- Full-time
Req ID: 47740
Faculty/Division: Vice-Provost, Students
Department: Student Life Communications
Campus: St. George (Downtown Toronto)
Position Number: 00053749
Existing Vacancy: YesDescription:About us:Student Life connects life to learning. We believe every student should have the opportunity to actively participate in university life, and to find connection and community while discovering new ways of thinking and being in the world. We provide resources, support and engagement opportunities that are inclusive and accessible, making sure every student can build experiences that set them up for a lifetime of success.Student Experience supports Student Life, and its units, to ensure that staff have the necessary tools and resources to effectively deliver programs, services, and resources. Student Life portfolios include, Student Life Programs & Services, Health & Wellness, and the Centre for International Experience. Student Experience also provides institutional support and leadership on large-scale assessment and projects that enrich the student experience. Units directly within Student Experience include, the Office of the CAO; Student Life IT; Student Life Communications; Student Crisis Response, Progress, & Support; Assessment & Analysis; Innovation Hub; and Strategic Initiatives.Your opportunity:Reporting to the Manager, Social Media and Multimedia, the Social Media Officer is responsible for supporting the social media presence for Student Life.The Social Media Officer identifies and posts relevant content; ensures that social media content reflects Student Life's mission and identity; drives increased use of social media among key constituencies; responds to student inquiries and helps to achieve communications and marketing objectives. The incumbent monitors and tracks social media usage trends and reports on the effectiveness of engagement on these channels.Your responsibilities will include:
- Coordinating tasks for projects and other strategic initiatives with stakeholders
- Advising on best practices and strategies to maximize digital communication initiatives
- Producing promotional and outreach materials
- Writing and editing digital communications
- Drafting and editing content for print and/or online communications channels
- Analyzing and recommending options for the development of visual expression/layout of digital assets
- Advising on social media trends and platforms to enhance digital communication strategies
- Researching and evaluating emerging social media platforms and partnerships
- Bachelor's Degree in a program related to digital communication, or an acceptable equivalent combination of education and experience.
- Minimum four (4) years' recent related experience in social media preferably within a university or public sector environment and in a creative team environment.
- Experience with writing and editing for digital communications preferably within a higher education environment.
- Experience with gathering relevant information for social media purposes, measurement, and client service.
- Proven track record of recommending ideas and implementing communications plans for both internal and external audiences.
- Demonstrated experience and impact in using images and video for social media.
- Must have experience successfully managing and executing a variety of social media assignments from conceptual stages through delivery and follow-up evaluation.
- Must have up-to-date understanding of online and social media, as well as background in all media that support social media.
- Proven experience creating social media content, including video content.
- Highly organized, able to multi-task andthrive within a fast-paced environment, work under pressure and balance competing priorities and deliver on time to meet deadlines.
- Must be an effective problem solver.
- Must have strong written communications skills.
- Ability to balance creativity with accuracy while juggling multiple assignments to meet tight deadlines using good content judgement.
- High proficiency with Mac and PC formats; advanced skills in Microsoft Office products including Excel, Word, PowerPoint and social media management tools (such as HootSuite, Sprout Social, Radian6).
- A keen interest in online communications and social media trends and technologies.
- Positive and supportive attitude. Outstanding work ethic, motivated, results-oriented and innovative.
- Must have enthusiasm for digital communications and the ability to effectively steward the University's positioning and brand through its digital channels.
- Demonstrated initiative and good judgement and the ability to work cooperatively and be an effective team member.
- Ability to interact effectively with all levels of faculty, staff and students as well as individuals who are external to the University.
- Meticulous attention to detail and accuracy. Highly creative.
- Knowledge of media relations and journalism.
- Knowledge of the University of Toronto.
- Experience with video, photography and design.
- Communicator
- Meticulous
- Multi-tasker
- Organized
- Resourceful
- Team player
Employee Group: USW
Appointment Type: Budget - Continuing
Schedule: Full-Time
Pay Scale Group & Hiring Zone:
USW Pay Band 09 -- $67,916. with an annual step progression to a maximum of $86,855. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.
Job Category: Communication/Media/Public Relations
Recruiter: Fiona ChanLived Experience Statement
Candidates who are members of Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity deserving groups are encouraged to apply, and their lived experience shall be taken into consideration as applicable to the posted position.A job description is available upon requestDiversity StatementThe University of Toronto embraces Diversity and is building a culture of belonging that increases our capacity to effectively address and serve the interests of our global community. We strongly encourage applications from Indigenous Peoples, Black and racialized persons, women, persons with disabilities, and people of diverse sexual and gender identities. We value applicants who have demonstrated a commitment to equity, diversity and inclusion and recognize that diverse perspectives, experiences, and expertise are essential to strengthening our academic mission.As part of your application, you will be asked to complete a brief Diversity Survey. This survey is voluntary. Any information directly related to you is confidential and cannot be accessed by search committees or human resources staff. Results will be aggregated for institutional planning purposes. For more information, please see .Accessibility StatementThe University strives to be an equitable and inclusive community, and proactively seeks to increase diversity among its community members. Our values regarding equity and diversity are linked with our unwavering commitment to excellence in the pursuit of our academic mission.The University is committed to the principles of the Accessibility for Ontarians with Disabilities Act (AODA). As such, we strive to make our recruitment, assessment and selection processes as accessible as possible and provide accommodations as required for applicants with disabilities.If you require any accommodations at any point during the application and hiring process, please contact .