Community Relations Manager

• Engage and mobilize your team to achieve the purpose, goals, objective and key results of the organization.
• Be an engaged collaborative team player, developing and maintaining professional relationships that support and strengthen the organizational culture and purpose.
• Model the values and leadership behaviours of the organization and inspire others to do the same.
• Achieves or exceeds occupancy and revenue targets by working with the GM and site leadership team.
• Drives qualified leads to the community through promotion, advertising, online engagement and various mediums
• Conducts personal visits with prospects and their families to understand their needs and aligns the community.
• Build professional referral relationships with community partners and provide tools and resources to encourage promotion and referrals to the community.
• Utilize and maintain the community database on a daily basis, and ensure timely follow up.
• Understand market trends, as well as competitor services and offerings from features, rates, incentives, occupancies, etc., all to maintain a competitive edge.
• Working closely with the GM and the Director of Sales and Marketing to create the community marketing plan, events and annual budget.
• Develops a strategic marketing plan and events to grow a portfolio of interested prospects and engaged community partners.
• Design marketing materials in collaboration with the Director of Sales and Marketing.
• Work with other CRM’s to share insights and best practices, including bi-monthly teleconference calls and quarterly meetings.
• Takes the lead on leases and contracts with new residents.
• Collaborate with the GM and other departmental managers to review occupancy objectives.
• Collaborate with all other departments to provide an exceptional move-in/ move-out process.
• Maintains a safe environment for residents, family and staff, through:

• accident prevention,
• knowledge of emergency procedures and regulations,
• the safe use of supplies and equipment and reporting when repairs are necessary, and
• Utilizing infection control procedures
• Performs all other duties as required.

• A minimum of 3 years of sales and customer service experience required.
• Previous experience in senior housing is an asset.
• A passion working with seniors
• All successful applicants must pass the vulnerable sector Criminal Record Check applicable to Provincial guidelines.
• Ability to read, write and speak English proficiently.
• Must have reliable transportation and be able to travel.
• Effective written and spoken communication skills
• Excellent interpersonal skills
• Work independently and in a team environment
• Highly organized and able to multi-task.
• Highly self-motivated, with a passion for delivering outstanding results
• Ability to work weekends, evenings and/or flexible hours (i.e. to attend/facilitate meetings/events), as required.
• Solid working knowledge of MS Office Suite (Outlook, Excel, Word, PowerPoint)
• Knowledge and previous use of a CRM or Data Base management system an asset.
• Ability to travel, as required.

Retirements Concepts