VP Creative Technology & Innovation

Toronto, ON
$170,000-180,000 per year
Permanent
Full-time

1 month ago

Job Description:Company descriptionWe’re a creative consultancy. That means we put creativity at the center of all our thinking—be it strategic consulting, design and advertising or product and service design. If you believe in the power of creativity to transform how people think and behave, you’re in the right place.
OverviewWe are creating a new leadership role to guide our team into its next chapter.This role is equal parts creative leader, technical translator, and change agent. While foundational knowledge of traditional production and studio workflows is required, the primary mandate is to accelerate digital-first, AI-enabled models that unlock new revenue streams, help the craft of the creative, improve speed to market, and expand creative possibility.Success in this role requires the ability to influence creative direction through innovation—ensuring that technology and making are not a downstream service, but a core creative capability from concept through execution.
Responsibilities1. Lead creative led Production Transformation.

Identify and pilot AI tools across ideation, design, motion, editing, versioning, and localization
Redesign workflows to increase efficiency, reduce friction, and future-proof delivery

2. Drive New Revenue Streams

Partner with leadership to develop new production offerings enabled by AI, automation, and modular content
Translate emerging technologies into client-ready capabilities and pricing models
Support business development by clearly articulating modern production value.

3. Technical & AI Fluency

Maintain hands-on understanding of AI and creative technology tools relevant to creativity (e.g. generative design, motion, copy, asset management, workflow automation)
Act as a bridge between creative ambition and technical execution
Establish best practices, governance, and ethical use of AI

4. Cross-Functional Leadership

Collaborate closely with strategy, creative, media, and account teams to integrate modern thinking early
Work closely with our sister agency ThePub to ensure unified platforms and scaled learnings
Educate internal teams and clients on what’s possible, and what’s next
Help shape long-term vision and operating models
Oversee multi-disciplinary team, empowering direct reports to manage day-to-day streams

QualificationsProven experience leading multidisciplinary teams across digital, video, and studio, with a clear bias toward technology-enabled delivery models, and how they are embedded early in the creative ideation process.Strong working fluency in AI and creative technology, including:

Generative AI tools for design, motion, copy, and content versioning
AI-assisted production workflows (automation, templating, modular systems)
Emerging use cases across content management, personalization, and scale

Ability to speak both creative and technical languages—comfortable translating business and creative ambition into technical requirements, roadmaps, and resourcing plansDemonstrated experience shaping or executing an AI roadmap, including:

Evaluating tools and platforms
Understanding build vs buy decisions
Anticipating infrastructure, data, and staffing needs

Enough technical depth to:

Partner effectively with creative, developers, engineers, and platform teams
Assess feasibility, timelines, and risk
Identify when specialized talent or external partners are required
Experience working with digital platforms and internal tools (e.g., websites, CMS, DAMs, workflow systems), with an understanding of how AI can enhance, automate, or scale them

Comfort operating in creative environments where systems are iterative, evolving, and imperfect, with the judgment to prioritize what matters mostStrong change leadership skills, able to bring teams along through new tools, new ways of working, and new expectations without eroding morale or craftCommercial and operational mindset, understanding how technical decisions impact speed, margin, scalability, and revenue growthWhy This Role MattersThis is not a maintenance role. It exists to redefine our team as a growth engine, not a cost center, balancing respect for craft with the urgency to evolve.
Additional informationAdditional InformationWe’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request.SalaryTransparency matters to us. The salary range for this position is CAD $170,000.00-$180,000.00 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.AI UseWe use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Publicis Groupe

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