Director of Marketing

Toronto, ON
Permanent
Full-time

9 days ago

About Brickeyeleverages the power of data from construction to drive risk mitigation and productivity gains. We are a fast-growing construction technology company developing the world's most advanced IoT-based risk mitigation platform for water damage mitigation, concrete quality / defect control, and real-time site intelligence. We protect construction projects from avoidable loss, reduce the total cost of risk, and help asset owners, general contractors, and insurers deliver projects on time and on budget.The RoleAs our first AI-native Director of Marketing, you will have the opportunity to shape our brand identity and build our marketing foundation from the ground up. You will serve as the architect of our entire AI-native marketing engine, leveraging cutting-edge tools to scale awareness and global demand for Brickeye's technology services.In this role, you will shape the narrative and brand voice of a growing construction risk intelligence innovator, ensuring our message resonates across the global market. You will work with a passionate team dedicated to transforming the construction tech and Insurtech landscape, translating complex technical solutions into compelling market leadership.Key Responsibilities

Develop and execute a comprehensive marketing strategy that drives awareness, leads, customer engagement, and thought leadership across target industry segments.
Establish the company's brand identity, voice, and thought leadership positioning as an AI-Native IoT-Enabled Construction Risk Intelligence platform within the construction, commercial real estate development, and insurance services markets.
Design and lead demand generation campaigns, digital marketing, content strategy, and events to support pipeline growth.
Partner closely with Sales to develop go-to-market strategies, messaging, and tools that accelerate revenue.
Build and manage a small, high-performing, AI-native marketing team over time, including external agencies and contractors as needed.
Define and manage marketing KPIs, budgets, and reporting to ensure measurable impact.
Oversee technology service marketing initiatives—launches, pricing, collateral, and competitive analysis.
Represent marketing leadership in executive discussions, reporting directly to the Chief Revenue Officer (CRO).

⚙ Qualifications & RequirementsRequired

8–12+ years in marketing leadership roles, ideally in IoT, SaaS, construction technology, or insurtech businesses.
Proven experience marketing to construction, high-rise real estate development, commercial insurance or related industries.
Strong understanding of B2B marketing channels, lead generation, and account-based marketing (ABM).
Knowledge and experience spearheading the deployment and integration of AI-native tools into the marketing stack to execute on initiatives and projects.
Track record in building brand strategies from the ground up and scaling them successfully.
Excellent communication and storytelling skills with the ability to translate technical service offerings into commercial value.
Experience managing cross-functional teams and external partners.
Entrepreneurial mindset well-suited to a growing, fast-paced company environment.

What We OfferThe opportunity to thrive in a collaborative, mission-driven culture where the best ideas win, not the loudest titles. We value decisive action and ownership. We trust our experts. You will have a high degree of autonomy to own projects from concept through deployment, directly contributing to our growth.We offer a competitive base salary, and annual performance incentives, including a robust equity package, making you an owner of Brickeye so that you can share in our success. We are a hybrid work organization, that prioritizes delivery and results over rigid clock-watching. We don't mind if you need to run to a mid-day appointment or pick up your kid early from school. Plus we offer competitive medical, and dental benefits to all employees.

Brickeye

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