Dealer Performance Specialist
Audi RED
- Toronto, ON
- Permanent
- Full-time
- Liaison Role: Serve as a connection point between Dealers, Field Reps, 3rd Party vendors and Internal stakeholders facilitating communication and collaboration.
- Program Enrollments: Handle the process of enrolling dealers in programs, likely related to the oADD platform.
- Support & Training: Provide support to dealers on the platform, analytics and associated programs. Lead training initiatives for the dealer.
- Subject Matter Expertise: Develop an in-depth understanding of the oADD program and platform to act as a reliable source of information, guidance and coaching.
- Issue Resolution: Assist in resolving B2B and B2C issues that may arise from dealers or connected 3rd parties.
- Metrics Monitoring & Improvement: Monitor and enhance performance and lead metrics for assigned dealers and oADD’s related performance of brand websites.
- Program Education & Awareness: Assist field teams in educating and promoting awareness of the program among stakeholders.
- Content Quality Assurance: Regularly assess the quality, accuracy, and relevance of all content on the website. Ensure that the content aligns with the brand's messaging, goals, and audience needs.
- SEO Optimization: Evaluate content from an SEO perspective, ensuring that it contains relevant keywords, follows best practices for search engine optimization, and is structured to improve search performance.
- Conversion Rate Optimization (CRO): Analyze how website content impacts visitor behavior and conversion rates. Implement strategies to improve user experience and encourage desired actions (e.g., purchases, sign-ups, inquiries).
- Content Updates: Keep the website content up to date by removing outdated information, refreshing stale content, and adding new, relevant material.
- Keyword Analysis: Conduct regular keyword research to identify new opportunities for content creation or optimization based on current search trends and user intent.
- Performance Tracking: Monitor the performance of different content pieces using analytics tools to measure their effectiveness in attracting traffic and achieving conversion goals.
- User Experience Evaluation: Assess how content contributes to the overall user experience (UX) of the website, ensuring it engages visitors and guides them through a seamless journey.
- Compliance and Accuracy: Ensure all content complies with legal requirements, industry standards, and maintains accuracy and authenticity.
- 5+ years experience in website management, digital marketing, or related fields.
- Proficiency in web analytics tools (such as Google Analytics, Adobe Analytics) to analyze website performance metrics.
- Knowledge of SEO principles, including on-page and off-page optimization strategies.
- Familiarity with content management systems (CMS) and website optimization tools.
- Strong analytical abilities to interpret data, generate insights, and make data-driven decisions to improve website performance.
- Experience in setting up, tracking, and analyzing key performance indicators (KPIs) related to website traffic, user behavior, and conversion rates.
- Knowledge of digital marketing strategies, including PPC campaigns, social media marketing, content marketing, and email marketing.
- Understanding of how various marketing channels contribute to website performance and overall online presence.
- Awareness of user experience (UX) and user interface (UI) best practices to enhance website usability and conversion rates.
- Ability to conduct usability testing and gather user feedback to optimize website design and functionality.
- Experience in managing website projects, coordinating with cross-functional teams, and overseeing website updates, improvements, and launches.
- Strong leadership skills to manage dealer relationships, set objectives, and drive performance improvements.
- Excellent communication skills to collaborate with stakeholders, present findings, and convey recommendations effectively.
- Ability to identify issues affecting website performance and implement solutions proactively.
- Capacity to adapt to evolving technologies, trends, and industry best practices to keep the website optimized and competitive.
- Relevant certifications in web analytics, SEO, digital marketing, or project management could be advantageous and demonstrate expertise in specific areas
- Bilingual (French and English) a strong asset