Marketing Researcher II

WilsonHCG

  • Canada
  • Permanent
  • Full-time
  • 1 month ago
Description and RequirementsWork Location: HybridPosition Type: Contract, 12 Months (potential for extension)Location: Toronto, ONCompensation Range: $ per hourOur Fortune 500 client is seeking a Marketing Operations Manager. Guide product, design, and marketing stakeholders in reframing their questions and assumptions into clear research goals, testable hypotheses, and learning plans. Clearly articulate methodology, recommendations and industry best practices to educate teams on quality researchResponsibilities:
  • Manage projects end-to-end using appropriate methodologies including in-depth-interviews, diary studies, usability testing, concept/prototype testing, focus groups and surveys
  • Codify and build a repository of qualitative insights across current and complete projects
  • Mentor and consult designers in conducting and reporting insights from self-serve research projects
  • Partner with other data teams and bring in other data sources to develop a holistic data-backed perspective
  • Bring a positive, solution-centric and growth mindset. Foster collaboration across multiple stakeholders and workstreams, gaining alignment on priorities, timelines, and trade-offs as necessary
Qualifications:
  • Skills: 5 or more years of hands-on experience in leading qualitative research projects, influencing product design decisions in complex product ecosystems
  • Expertise in collaborating across cross-functional teams, including Marketing, Design, Product, Content, and Analytics
  • Strong understanding of diverse research methods, including qualitative interviews, usability testing, concept testing, and both in-person and remote studies
  • Proven history of strong interview and focus group moderation skills, able to adapt conversations to uncover deeper insights during user interviews
  • Excellent ability to codify qualitative research data and transform insights into actionable recommendations
  • Excellent ability to present research insights and recommendations to leadership and various stakeholders
  • Experience working in Agile environments
  • Proficiency with research and design tools such as usertesting.com and Figma
Nice to have:
  • Knowledge of or experience with emerging technologies like AI, VR, or AR in user research
Education:
  • Bachelors
All interested applicants who meet the qualifications listed above are invited to submit a resume by clicking "Apply Now".The indicated pay range for this position is a good-faith estimate based on the qualifications necessary for the position, including experience, training, and other considerations permitted by law. Additionally, it is emphasized that the pay band mentioned herein is the one established by the client company. Factors that may be used when making an offer may include a candidate's skills, experience and geographic location, the expected quality and quantity of work. Most candidates will start at the bottom half of the pay range, with the upper end reserved for candidates with extensive experience and skills and who live in geographic markets commanding a higher starting pay. An employee's pay history will not be a contributing factor where prohibited by local law.This information is subject to change and serves as a general guideline for compensation discussions. Actual offers may vary based on specific circumstances and company policies.

WilsonHCG