Level Up Your Career with Zynga!At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times-connecting players in 175+ countries through fun, strategy, and a little friendly competition.From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™-plus many more!Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation-and where you can take your career to the next level.Join us and be part of the play!Job PurposeThe Lifecycle Marketing Senior Specialist is responsible for the day-to-day, hands-on execution of all Lifecycle Marketing campaigns and activities, focused on Email, Push Notification, and other CRM channels, in support of company and business unit objectives for our game(s). This includes ownership of the planning, setup, maintenance, copy, art, testing and reporting. This position requires a creative and collaborative professional who is skilled operationally, and can come up with tactical solutions based on their LCM expertise. This role is suitable for someone who can work in a fast-paced environment of operating live games.Key Roles & ResponsibilitiesCoordinate creation of art briefs, copy, text/HTML email templates, target segmentation, tests, etc.Generate weekly, monthly campaign performance reports, identify drivers, and make recommendations for improvement.Develop positive relationships with cross-functional partners (studio, tech, engineering, marketing, creative, etc.).Collaborate with cross-functional teams to strategize content for their game/games.Build testing plans for new and existing programs.Flawlessly execute tests and tactics that increase player health and lifetime value.Embrace established processes and find opportunities to improve efficiency of role.Ownership of the LCM Roadmap for their game(s).Ensure the highest standards, employ best-practices and foster accountability.Skills & ExperienceBachelor's degree2+ years experience in CRM or Lifecycle Marketing roles (B2C only)Hands on experience with HTML, SQL, and Content Management Systems like Braze/Clevertap/MoengageMust have experience in warming up new IPs and monitoring domain reputationDemonstrated success in deploying effective marketing communications at scaleInquisitive action-biased mind, appropriately focused on customer and business critical metricsSelf-starter with ability to thrive under pressure in a fast-paced environmentEffective producer of high-quality work with a desire for increasing responsibilityProven ability to learn technology quicklyVersatile, flexible and trainableAble to effectively balance and prioritize multiple tasksStrong communication, copywriting, organizational and project management skillsAttention to detailTeam-first attitudePassion for gamesThe pay range for this position in Ontario at the start of employment is expected to be between $71,400 and $105,660 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for employees in regular roles may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits, provided that temporary or intern roles will not be eligible for many of these payments or benefits. Details of participation in compensation and benefit plans (if applicable) will be provided if an employee receives an offer of employment.The use of artificial intelligence is not being used to screen candidates. The position is for an existing vacancy.We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic - not an individual's race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at accommodationrequest@zynga.com to request any accommodations or for support related to your application for an open position.Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others. Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel. Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage. Zynga's in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).
