Team Lead, Marketing Operations

Canadian Institute for Health Information View all jobs

Toronto, ON Ottawa, ON
$92,830-104,440 per year
Contract
Full-time

3 days ago

Who we areWe are an organization comprised of industry thought leaders who are passionate about health data and want to make a difference in the health care field. We are an independent, not-for-profit organization and together with our partners we provide essential information on Canada's health systems, enabling decisions that lead to healthier Canadians. As a valued member of the CIHI team, you and your work will have a pivotal role in the evolution of Canada's health care systems.CIHI is recognized as an exceptional place to work that embraces diversity, respect, integrity, collaboration and innovation. Learn about our and the work being done to create a more inclusive and welcoming organization by focusing on how we learn, govern and practise.At CIHI, we recognize what matters to our employees. Some of the benefits of working at CIHI include

HOOPP Pension Plan (Defined Benefits Pension)
Retirement Planning Program
Generous vacation days for permanent and long-term contracts
Work-life balance
Career Planning Program
Learning and Professional Development Program
Flexible benefits program from your first day on the job for permanent and long-term contracts

Why is this role important?The Team Lead, Marketing Operations leads CIHI's marketing technology enablement and digital campaign operations. This role is responsible for optimizing the use of marketing automation and CRM platforms, and governing marketing activities within those platforms to enable compliant and effective campaign execution, and ensuring marketing systems align with corporate priorities. Working closely with Corporate Marketing, Digital Analytics, and enterprise system partners, the Team Lead translates strategic marketing objectives into operational solutions, ensuring platform readiness, data integrity, and process excellence.What you'll do

Supervise, coach, and develop marketing staff, assigning work and monitoring performance to ensure high-quality delivery and fostering a culture of continuous learning and improvement.

Lead and oversee the optimization of marketing use of CRM and marketing automation platforms to support effective, compliant digital engagement.

Translate corporate marketing strategies into operational execution plans, ensuring platform readiness and coordinated campaign delivery across email and digital channels (e.g., marketing automation, paid media, and advertising platforms). Collaborate with internal system partners (Client System Solutions Team) to define marketing technology requirements, prioritize enhancements, and support roadmap planning.

Ensure marketing activities comply with applicable legislation and internal governance standards (e.g., CASL, privacy, consent management).

Oversee segmentation frameworks, audience lifecycle management, and marketing data integrity within marketing systems.

Develop and monitor marketing operations work plans, identify operational risks, and recommend process and system solutions improvements to enhance efficiency and effectiveness.

Contribute to operational and strategic planning within the marketing function and provide regular updates to the Manager on priorities, risks, and capacity considerations.

What you'll bring to the table

Undergraduate degree in Marketing, Business Administration, Information Systems, or related field, or equivalent combination of education and experience.

Minimum 5 years of experience in digital marketing and marketing operations, with a strong focus on marketing automation and CRM systems. Experience with Marketo is considered an asset.

Minimum 1-3 years of supervisory experience.

Experience working within shared system governance models where platforms are owned by a separate solutions or IT team.

Experience defining business requirements and influencing technical roadmaps.

Experience collaborating with IT, Legal, Privacy, and Information Security teams on system enhancements and compliance.

Experience operationalizing digital marketing campaigns across multiple channels.

Experience working with digital advertising platforms (e.g., Google, LinkedIn, programmatic) to support campaign setup; experience with trafficking and optimization is considered an asset.

Strong understanding of marketing automation architecture and CRM integration to translate strategic marketing objectives into structured system requirements.

Working knowledge of consent management, CASL, and privacy legislation as it relates to digital marketing and marketing platforms.

Strong stakeholder management and negotiation skills.

Proven project management and backlog prioritization capabilities.

Ability to navigate organizational governance structures while maintaining campaign momentum.

Strong problem-solving and systems-thinking mindset.

Excellent written and verbal communication skills.

Knowledge of CIHI products and healthcare sector is an asset.

Leads and develops staff through clear direction, coaching, and accountability.

Builds effective cross-functional partnerships to advance shared objectives.

Demonstrates resilience and sound judgment in navigating governance complexity.

Balances innovation with risk management and compliance discipline.

Encourages continuous improvement and operational rigor.

Occasional travel may be required.

Must comply with all CIHI workplace policies, including privacy and confidentiality.

Fluency in English is required, bilingualism in both official languages is an asset.

To find out more about this role and other exciting opportunities visit our website at www.cihi.ca and check out our 'Careers' section.We thank all those who apply, however, only candidates selected for an interview will be contacted.As part of CIHI's applicant screening process, we complete a comprehensive pre-employment background check for all potential hires. This includes a criminal record check, credit report, social media, and education verification.At CIHI we are committed to fostering an inclusive, barrier-free and accessible environment. Part of this commitment includes arranging accommodations to ensure an equitable opportunity to participate in the recruitment and selection process. If you require an accommodation, we will work with you to meet your needs.Please note the CIHI Recruiting Team uses email to communicate with applicants. Please make sure your profile has an updated email address that is checked regularly, including the junk/spam mail folder, as we send time sensitive emails (i.e. testing and interview bookings).Data Privacy and Record Retention NoticeIn accordance with Ontario's legislation, CIHI is required to retain copies of this job posting and all associated application materials for a minimum of three (3) years from the date the posting is removed from public view.By submitting your application, you acknowledge that your personal information and application data will be stored securely in our systems for this mandatory retention period to ensure compliance with provincial employment standards.

Canadian Institute for Health Information

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