Commercial Insights Manager
Bimbo View all jobs
- Etobicoke, ON
- $87,500-130,000 per year
- Permanent
- Full-time
As part of the largest baking company in the world, Bimbo Canada is a leading producer and distributor of packaged fresh bread, bakery products and snacks. We produce and distribute more than 1,000 products across; 18 brands Canadians know and trust, like Dempster's®, Villaggio®, POM®, Bon Matin®, Stonemill®, Natural Bakery®, Takis®, Thomas'®, Little Bites™, Vachon®, Hostess® and more.In business for more than 110 years, the company operates 15 bakeries and employs approximately 4,000 associates across Canada. Bimbo Canada creates value by being at the forefront of manufacturing and service delivery innovation in the baking industry through the continued improvement and refinement of its supply chain network while serving major grocery chains, retail outlets and foodservice operations across Canada.At Bimbo Canada, we're more than just a bakery - we're a family dedicated to baking delicious moments for millions. Our beliefs are the foundation of our success, and we're looking for people who share our commitment to excellence.Hiring Requirements:We're looking for a strategic, insight-driven Commercial Insights Manager to elevate how we collaborate with key retail partners. You'll transform complex commercial, customer, shopper and category data into clear, compelling stories that explain the “why” behind performance and drive faster, smarter decisions for both our customers and our business.You'll serve as the primary insights partner for major retailers, delivering objective, actionable recommendations that unlock mutual growth. You'll also modernize how insights are generated by leveraging new technology and emerging AI tools to improve efficiency, automate reporting, and accelerate speed-to-insight.Key Responsibilities:Category Insights Partner for Retail Customers
- Act as the primary insights partner for key retail customers, delivering unbiased insights that grow the category and improve shopper navigation.
- Build strong, collaborative relationships with customer category teams and proactively surface opportunities and risks proactively.
- Lead category reviews with fact-based recommendations, clear metrics, and concise storytelling that simplifies decisions.
- Embed insights into JBPs, promotional reviews, and strategic conversations, ensuring decisions are grounded in clear, outcome-focused narratives.
- Deliver decision-ready communication and monthly performance scorecards with fresh insights, prioritized actions, and follow-through.
- Analyze category, shopper, and market trends to identify growth opportunities, risks, and whitespace.
- Leverage syndicated, retailer, and internal data to produce dashboards, scorecards, and executive-ready insights that highlight the true drivers of performance.
- Create and update planograms that support category strategy, innovation key placement, and merchandising excellence.
- Recommend improvements to space-to-sales, days of supply, and inventory efficiency, ensuring layouts reflect shopper behaviour and retailer strategy.
- Leverage new technology and emerging AI capabilities to automate reporting, modernize processes, and accelerate speed-to-insight across the organization.
- Build and enhance tools, dashboards, and automated reporting solutions that improve efficiency, reduce manual work, and elevate insight quality
- Partner with Sales, RGM, and OMNI Marketing to align insights with customer strategies, pricing, innovation, assortment, and execution.
- Ensure insights are integrated into core commercial processes and support enterprise-level decision making.
- Bilingual (French-English) is a requirement
- Bachelor's degree in Business, Marketing, Finance, Economics, or a related field
- 5-7 years of CPG experience in Category Management, Customer/Commercial Insights, Category Advisership, Sales Analytics, or related roles
- Strong understanding of the Canadian retail and shopper landscape
- Experience managing Québec-based retailers (e.g., Metro) is considered an asset.
- Proficiency with syndicated data (NielsenIQ, Numerator) and retailer data platforms such as Circana/IRI, Retail Link, dunnhumby, LDIA, or other customer portals
- Strong French and English communication, presentation, and storytelling skills, with the ability to influence senior leaders and customer teams; bilingual proficiency is a requirement
- Exceptional storytelling skills with the ability to turn complex data into clear, compelling insights
- Advanced analytical skills with strong Excel capability, experience with planogram/category tools (JDA/Blue Yonder, Apollo) is an asset
- Curious, creative, and insight-driven, with a proactive, action-oriented mindset
- Comfortable navigating ambiguity and leveraging new technology and AI to improve efficiency and insight generation
If you are ready to join a company that values its associates and bakes delicious moments every day, apply today!!Your journey with Bimbo Canada starts here.We thank all interested applicants, but only those selected will be contacted. Please note all offers of employment at Bimbo Canada (Formerly Canada Bread Company Limited) are conditional upon the successful completion of a pre-hire background check (including but not limited to criminal history, reference, credit and/or physical demands checks) as appropriate for the role and as permitted by law.Bimbo Canada is an equal opportunity employer that is dedicated to building a diverse workplace that promotes diversity, equity and belonging in the workplace, and encourages applications from qualified people of all genders, visible minorities, aboriginal peoples and persons with disabilities. We welcome applications from all interested individuals; however, only those candidates selected for an interview will be contacted.Job seekers with disabilities who require accommodation during the recruitment process, or would like more details about accessibility, should contact Bimbo Canada Accessibility at CB_Accessibility@grupobimbo.com.