Content Marketing Lead
Alexa Translations
- Montreal, QC
- Permanent
- Full-time
- Produce creative briefs and drive well-researched thought leadership pieces in the form of website copy, blogs, e-books, infographics, social media content, white papers, case studies and more, to attract and engage key target segments.
- Develop a content strategy that resonates across all stages of the customer journey, to help achieve business targets.
- Conduct interviews with subject matter experts to better understand the various target audiences.
- Review/edit the work of others to ensure content is accurate in grammar, messaging, style, and tone of voice, and optimized for search and user experience (UX). Manage all review cycles as needed.
- Craft product-related content by collaborating with design, product marketing, tech, and operations teams.
- Develop an editorial calendar and ensure deadlines and quality are always met via solid project management and personal drive for success.
- Use content to align with SEO tools and best practices. This includes activities such as keyword research and implementing link-building campaigns.
- Establish and regularly analyze key metrics to assess and report on effectiveness.
- Creation, execution, analysis and reporting of our social media and community engagement strategies.
- Impeccable English and French and/or Spanish.
- 6+ years of content marketing experience in B2B SaaS or tech-related fields.
- Proven writing and communication skills showcasing that you can write on-demand with an appropriate tone.
- Entrepreneurial no-nonsense mindset with a passion for growth!
- Exceptional project management and organizational skills.
- A portfolio of original work that demonstrates your content marketing expertise.
- Ability to prioritize multiple projects and deliver under aggressive deadlines.
- CRM and Email Tools like Hubspot, MailChimp
- SEO/SEM Certifications (Hubspot, SEMrush, Ahrefs, MOZ, etc.)
- CMS platforms like Wordpress
- Google Workplace Suite, MS Office Suite
- Social Media/Channel Certifications (Linkedin, Facebook)
- Project Management Tools (Clickup, Asana, Trello)
- Analytics dashboards (Google Analytics, Data Studio, etc.)
- Opportunities for personal and professional growth via work experience and in-house learning.
- Inspiring company culture and opportunity to learn from experienced entrepreneurs.
- Tackle unique challenges and face the unknown often, supported by an amazing team who really wants you to succeed.
- Equipment you need to thrive in your role.