Marketing Director - Canada
Info-Tech View all jobs
- Canada
- Permanent
- Full-time
- Develop and execute a comprehensive marketing strategy that drives awareness, acquisition, and engagement across all channels.
- Partner with sales teams to align marketing activities with business goals, ensuring consistent messaging and high-quality lead flow.
- Lead an integrated planning process to ensure campaigns and communications are cohesive across audience segments and touchpoints.
- Oversee the development of lead generation and demand programs that drive qualified prospects to the sales team.
- Manage marketing funnel performance from awareness through conversion, optimizing campaigns based on data and ROI.
- Collaborate with internal partners to design, launch, and evaluate digital campaigns (SEO, SEM, social, and paid media).
- Lead messaging and campaign development for research releases, product launches, webinars, and events.
- Ensure all communications - email, web, and social - are consistent, compelling, and on brand for both members and prospects.
- Partner with the Customer Marketing team to evolve targeted member communication strategies that support retention and advocacy.
- Drive marketing support for McLean & Company events, conferences, and webinars to maximize attendance and engagement.
- Oversee launch plans for new research and products, ensuring clear positioning and strong market impact.
- Guide the social media strategy to grow reach, engagement, and thought leadership visibility across platforms.
- Partner with the creative and brand teams to ensure consistent visual identity and tone of voice across all channels.
- Lead, mentor, and develop a multidisciplinary marketing team.
- Foster a collaborative, performance-driven culture focused on learning, experimentation, and results.
- BA/BS degree in Marketing, Communications, or a related field.
- 10+ years of progressive marketing experience, including leadership of integrated campaigns across acquisition and engagement.
- Proven track record in demand generation, marketing automation, and digital campaign optimization.
- Strong experience managing cross-channel marketing including email, social, events, and web.
- Ability to translate complex business priorities into clear marketing strategies and actionable plans.
- Analytical mindset with experience measuring marketing performance, interpreting data, and adjusting tactics to improve outcomes.
- Exceptional communication and leadership skills, with experience managing teams and collaborating cross-functionally.