Director, Commercial Marketing

O2E Brands

  • Toronto, ON
  • $140,000-150,000 per year
  • Permanent
  • Full-time
  • 1 month ago
Description :The Director of Commercial Marketing is a hands-on builder responsible for leading and executing customer acquisition and retention strategies across 1-800-GOT-JUNK?'s entire commercial business - Local, Regional, and National. This role is ideal for a growth-minded B2B marketer with deep experience in tactical execution, who thrives in entrepreneurial environments and knows how to scale marketing programs from the ground up.This role requires deep experience in full-funnel marketing—with an emphasis on lead generation, CRM strategy, and lead nurturing programs. The Director will manage a lean, high-impact team, and will collaborate closely with our Sales, Strategic Accounts, and Franchise Partners. They must bring a strong understanding of CRM systems and the end-to-end lead flow process, from initial acquisition through to conversion and retention. The Director will collaborate closely with the Residential Marketing team on shared digital channels to ensure integrated marketing execution.🏢 HYBRID WORK ENVIRONMENTVancouver-based and Toronto-based team members work in-office every other week (Tues–Thurs). Core attendance is required from 9 AM – 3 PM on these days to support business priorities.💼 A DAY IN THE LIFE
  • Lead the development and day-to-day execution of full-funnel marketing strategies across commercial segments (e.g., Property Management, Hospitality, Education, Retail, Healthcare, Construction, etc.)
  • Design and implement robust lead nurturing programs using CRM tools to guide prospects from initial interest to conversion
  • Partner with creative team to develop targeted content strategies and personalized communication flows that address various stages of the commercial journey
  • Partner with Residential Marketing team on shared paid media (e.g., SEO, PPC, PMAX) to ensure commercial needs are represented
  • Oversee CRM-based marketing strategy and lead management workflows in partnership with Sales
  • Develop and execute a strategic event and field marketing roadmap to generate qualified leads and strengthen brand presence within key verticals
  • Leverage market and field insights to inform local marketing activations that drive regional growth and franchise participation
  • Use a test-and-learn mindset to rapidly experiment, measure, and scale performance-driven marketing programs
  • Monitor and optimize key marketing metrics including CAC, ROAS, MQL/SQL volume, conversion rates, and pipeline velocity
🎯 WHAT YOU BRING TO THE TABLE
  • 7–10+ years in B2B digital/growth marketing, ideally with SMB or commercial service businesses
  • Proven track record of executing and optimizing performance marketing programs across multiple channels
  • Experience owning campaigns hands-on (Google Ads, LinkedIn Ads, CRO, SEO, lifecycle email)
  • Strong understanding of CRM platforms and experience managing lead flow across marketing and sales
  • Experience in entrepreneurial or startup-like marketing environments; comfortable doing the work while managing a small team
  • Strong communication, analytical, and cross-functional collaboration skills
  • Bonus: Experience working in franchise, multi-location, or distributed business models
💰 COMPENSATION & BENEFITSSalary $140-150k per annum (Actual salary offered will be commensurate with education, experience, and internal equity.)
We offer a competitive Total Compensation Package designed to support your financial, personal, and professional well-being. This includes:
  • Participation in our Company Profit Sharing Program of up to 8% of base salary
  • Eligibility for a Sales Incentive/Bonus Program for revenue-generating roles, based on performance and role criteria
  • Comprehensive Extended Health and Dental Benefits
  • Generous Paid Time Off, including annual vacation and personal days
  • Hybrid Work Environment, offering flexibility to work both remotely and from our corporate offices
  • Professional Development Opportunities to support ongoing career growth
  • Access to Health and Wellness Programs, including gym facilities at our corporate head office
🏆 ABOUT USDid you know O2E Brands has been voted one of the Best Workplaces in Canada 14 times!? Take a sneak peek into why that is, here: (YouTube) Check us out on social! At O2E Brands, we know that great talent comes in many forms, and we want to meet you at your best. We will provide reasonable accommodations to applicants with disabilities at any time throughout the recruitment and selection process. Please contact our Talent Acquisition Team at talentacquisition@o2ebrands.com or notify the Talent Acquisition team member you are working with if unique arrangements will enable your equal participation.#1-800-GOT-JUNK?

O2E Brands