Senior Brand Manager - Horticulture

BASF

  • Mississauga, ON
  • Permanent
  • Full-time
  • 1 day ago
Now hiring! Senior Brand Manager - HorticultureMississauga, ON (Hybrid)We are looking for a Senior Brand Manager - Horticulture to join our Agricultural Solutions team in Mississauga, ON.Come create chemistry with us!BASF's Agricultural Solutions division connects innovation, customers, partners and agricultural experts and integrates sustainability criteria into all business decisions. We help farmers deliver the best possible outcomes, working to achieve the balance between economic, environmental and social value creation for sustainable and efficient agriculture.The Sr. Brand Manager - Horticulture is responsible for the Horticulture brand strategy as it relates to the overall crop solution campaign, ensuring the annual product-on-ground (POG) budget/s are achieved as well as managing the associated campaigns for the applicable products as it pertains to advertising, sales and promotion.As a Senior Brand Manager - Horticulture, you create chemistry by...
  • Owning, developing, and leading horticulture brand campaigns in collaboration with Corn, Soy & Horticulture Crop Manager, Technical Service, Sales, and Customer Solutions Team (CXT) to implement effective campaigns for growers, retailers, and retail agronomists.
  • Working with the horticulture sales team to support brand messaging, positioning, and sales.
  • Supporting the Corn, Soy & Hort Crop Manager in managing horticulture portfolio profitability through monthly product forecasting, financial planning, programming, lifecycle management, and competitive insights to drive 10-year planning and resource allocation.
  • Championing the horticulture brand to ensure consistent positioning across crops by partnering with other Brand Managers and the Corn, Soy & Horticulture Crop Manager.
  • Aligning horticulture brands with the overall crop solution campaign and BASF Canada's go-to-market strategy, participating in the Product Launch Excellence (PLE) process for assigned brands, and assisting the Senior Brand Manager with annual and long-term budgeting.
  • Leading insecticide lifecycle management (LCM) for BASF Canada, collaborating with regional marketing on new project concepts, developing business cases, and heading the Canadian insecticide molecule team.
  • Coordinating integration and communication of the Horticulture Crop Solution campaign internally with Sales, CST, and Marketing, and externally with Channel partners; coaching and mentoring as appropriate.
  • Supporting market program development and participating in Head Office customer strategy meetings; coordinating MRL alignment with processing companies for product approval and endorsement.
  • Collaborating with the Corn, Soy & Horticulture Crop Manager and CST team on annual and long-term financial and accrual budget planning.
If you have...
  • A BSc in Business/Marketing or Agriculture.
  • Minimum 8 years in sales and / or a marketing role, preferably within the agricultural industry.
  • Sound understanding of marketing, sales and customer relationship management.
  • An understanding of growers, distributors and agronomy for the crop protection industry.
  • Must possess strong analytical and critical thinking skills as well as a proven record of achieving goals.
  • Strong interpersonal skills including listening, presenting, writing, team work and the ability to lead a team.
  • Proficient with Microsoft Office.
  • Ability to travel across Canada, as business needs dictate.
Create your own chemistry with you@BASFAdding value to our customers begins with adding value to you. you@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you - the whole you - in all stages of your life and career. With you@BASF, you create your own chemistry.The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you'll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career. We also provide engaging learning and development opportunities to help you make the most of your talents and your role.About usAs the world's leading chemical company, we have been finding solutions for your everyday needs and addressing the most complex economic, environmental, and sustainability challenges for more than 150 years!We constantly strive to become an even better workplace. As a result of our commitment to our employees, BASF has earned various awards, including being recognized by Mediacorp in 2025 as one of Canada's Top Employers for eleventh consecutive year, one of the Greater Toronto Area's Top Employers for the twelfth year in a row, and twice being named one of Canada's Top Employers for Young People and Best Diversity Employers.We provide a fulfilling work environment with a strong emphasis on the physical and psychological safety of our employees and the communities we operate in. We are always working to form the best team with an emphasis on diversity, equity, and inclusion and through lifelong learning and development.Belong to Something Bigger. #belongatBASFPrivacy StatementBASF takes security & data privacy very seriously. We will never request personal or financial information of any kind via either text message or direct message on any social media platform or job board. Furthermore, we will never offer a candidate a position and request a cheque for equipment or any other type of payment during the job application process. If you have experienced any of the above, please contact myhr@basf.com to report fraud.Inclusion and Equal Opportunity EmploymentBASF is dedicated to creating a diverse and inclusive workplace where our employees can be their authentic selves. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, age, citizenship, place of origin, ethnic origin, colour, religion/creed, sex/pregnancy, marital status, family status, disability status, sexual orientation, gender identity or expression, or any other characteristic protected by law.We seek to make our recruitment process accessible for applicants with disabilities. If you require accommodations or support throughout the recruitment process, please contact with the subject line “Recruitment Accommodation Request”.A unique total offer: you@BASFAt BASF you get more than just compensation. Our total offer includes a wide range of elements you need to be your best in every stage of your life. That's what we call you@BASF. Click here to learn more.A unique total offer: you@BASFAt BASF you get more than just compensation. Our total offer includes a wide range of elements you need to be your best in every stage of your life. That's what we call you@BASF. Click here to learn more.At BASF, we believe that people are the key to our long-term success and that talent is in everyone.
We thrive on giving you the support you need to be your best and fulfil personal ambitions…that’s how we create chemistry. #belongatBASFAbout BASFFind out what BASF has to offer as an employer and why you should join our team.Your applicationHere you find anything you need to know about your application and the application process.Contact usYou have questions about your application or on how to apply in Europe? The BASF Talent Acquisition Europe team is glad to assist you.Please note that we do not return paper applications including folders. Please submit copies only and no original documents.Please note that we do not return paper applications including folders. Please submit copies only and no original documents.Mississauga, ON, CA, L4W 0B6BASF Agricultural Solutions Canada Inc.Marketing & SalesPermanent127171ATS_WCMS_WEBFORM

BASF