Social Media Manager for DTC Company (US-Based, Remote)

Canada
Permanent
Full-time

19 days ago

Job Description:Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.We are looking for a high-performance Social Media Manager to take full ownership of organic strategy, athlete integration, content velocity, and Manychat conversion infrastructure.This is not a posting role. This is a revenue ownership role.Our paid channel is efficient. Our athlete roster is strong. What we need is structure, velocity, and measurable revenue contribution from organic.Key Responsibilities:1. Strategic Execution

Develop and execute a repeatable, scalable content engine
Conduct viral strategy audits across comparable brands
Extract repeatable formats, hook structures, and engagement patterns
Build Figma boards to present and align on content direction

2. Content Production

Manage daily publishing cadence
Oversee creator and UGC pipeline
Optimize hooks, retention, and storytelling
Test one new experimental content format weekly

3. Conversion Infrastructure

Build and optimize Manychat keyword flows
Set up auto-DMs tied to Reel CTAs
Segment users by product interest

Track revenue impact from organic and retention efforts4. Athlete Integration

Ensure athletes are aligned to clear KPI buckets
Improve content output and monetization structure
Track whitelisting results and measurable ROI

5. Reporting + Accountability

Maintain weekly KPI spreadsheet
Report performance during executive meetings

Requirements:

3-5 years of experience managing social media for DTC or ecommerce, or consumer brands

Proven experience growing Instagram, TikTok, and short-form video platforms
Experience working with UGC creators and influencers
Strong understanding of short-form content strategy (hooks, storytelling, retention)
Ability to plan and execute monthly content calendars and campaign launches
Comfortable analyzing social performance metrics (engagement rate, watch time, saves, shares, CTR)
Ability to identify winning content formats and iterate quickly
Experience collaborating with paid media teams to turn organic content into ads
Strong copywriting and storytelling skills
Ability to translate complex topics into clear, engaging content
Experience maintaining consistent brand voice across platforms
Ability to provide clear creative direction and feedback on content

Benefits:

Full-time

Competitive Salary in USD
Work From Anywhere

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