Lifecycle Marketing Manager-Lead Retention Strategy for a High-Growth E-Commerce Team

• Own and optimize the full post-purchase customer journey (onboarding, replenishment, upsell, win-back) across multiple DTC brands.
• Build, manage, and optimize email and SMS marketing flows using Klaviyo, Postscript, Attentive, or similar platforms.
• Execute segmented, behavior-based campaigns and automations that drive engagement, repeat purchase, and retention.
• Analyze cohort behavior and funnel performance to identify churn risks and retention opportunities.
• Work cross-functionally with creative, media, and product teams to test messaging and improve funnel performance.
• Build retention reports, dashboards, and insights that guide business decisions and improve performance over time.
• Ensure high deliverability and performance of all communications across retention channels.
• Stay updated on industry trends and apply best practices in lifecycle marketing and CRM strategies

• Increase customer LTV by 30%+ in the first 6 months
• Reduce churn rate by 10%+ in the first 12 months
• Maintain or exceed 20–30% open rates and 2–3% CTRs on key flows
• Launch 3 or more automated flows in the first 90 days
• Deliver monthly retention performance insights and recommendations

• Complete onboarding and gain full understanding of customer segments and brand lifecycle strategies
• Audit existing retention flows and identify immediate improvement opportunities

• Launch initial optimized flows
• Begin segmentation testing and A/B experimentation
• Provide early reports on performance lift and recommendations

• Deliver measurable uplift in flow and campaign performance
• Own retention KPIs and present roadmap for 6-12 month lifecycle improvement

• 3+ years of experience in DTC retention or CRM marketing roles
• Proven success building and optimizing email/SMS campaigns with tools like Klaviyo, Postscript, or Attentive
• Strong understanding of customer lifecycle management and behavior-driven segmentation
• Analytical mindset with experience in cohort analysis, LTV tracking, and reporting
• Clear communicator and confident executor, able to work independently and drive results

• Experience working in CPG, beauty, wellness, or health-related verticals
• Familiarity with multi-brand portfolios or performance marketing environments
• Background in A/B testing frameworks and experimentation roadmaps

• Bachelor’s degree in Marketing, Business, or related field (or equivalent experience)
• Strong understanding of DTC metrics (AOV, LTV, CAC, churn, retention rate

• Have a builder mentality—you love to create systems that scale
• Are highly analytical and results-driven
• Thrive in fast-moving environments with lots of ownership
• Have a proven track record of increasing LTV and reducing churn

• Need constant direction or prefer working in rigid structures
• Are uncomfortable with tight deadlines and real accountability
• Avoid owning the outcome of your wor

• Growth Opportunity: Step into brands at inflection points and directly impact growth
• Ownership & Equity: Have a say—and a stake—in the outcome
• Performance-First Culture: Results > theater. Speed > endless discussion
• Flexible Remote Work: Work from anywhere with high trust and autonomy
• Team of Operators: Learn from leaders with real track records of scale and exits

• Salary Range: Based on experience
• Bonus/Equity: Performance-based bonus and equity potential
• Work Arrangement: Fully remote
• Perks: Flexible PTO, team retreats, learning and development budget
• Health & Wellness: Monthly wellness stipend

• Initial interview.
• Final interview with marketing/growth leadership.

Pearl West