Campaign Operations Manager
Delinian View all jobs
- Montreal, QC
- Permanent
- Full-time
- Own the campaign roadmap and quarterly planning process aligned to revenue targets and business priorities
- Translate commercial objectives into integrated, multi-channel campaign strategies.
- Utilize audience segmentation, targeting frameworks, and lifecycle strategies.
- Partner with Sales to prioritize target accounts, regions, and opportunities.
- Establish campaign goals, success metrics, and expected pipeline contribution.
- Ensure alignment across all campaign channels (email, paid, content, events, outbound, ABM).
- Materially support marketing’s contribution to pipeline generation, velocity, and conversion performance.
- Define and evolve MQL/SQL frameworks in partnership with Sales.
- Monitor and optimize funnel performance across all stages, including:
- Lead → MQL
- MQL → SQL
- SQL → Opportunity
- Identify bottlenecks and implement both campaign and operational fixes.
- Drive improvements in:
- Conversion rates
- Lead quality
- Sales acceptance
- Provide clear visibility into pipeline performance and risks.
- Oversee and run execution of integrated campaigns across:
- Email marketing, nurture programs and cold outbound
- Paid media
- Content distribution
- Webinars and events
- Account-based marketing initiatives
- Ensure campaigns are:
- Strategically aligned
- Properly segmented
- Fully tracked and measurable
- Guide testing strategy across messaging, creative, and channels.
- Maintain high standards for campaign quality, consistency, and performance.
- Act as the manager of marketing operations and campaign infrastructure
- Define and manage HubSpot architecture, including:
- Lifecycle stages
- Lead scoring models
- Attribution frameworks
- Automation logic
- Segmentation standards
- Ensure data integrity, governance, and process consistency across systems.
- Manage Salesforce campaign structure and pipeline attribution alignment.
- Identify gaps in systems or processes and implement scalable solutions.
- Document and standardize processes (SOPs, governance, QA frameworks).
- Evaluate and implement new tools to improve performance and scalability.
- Own reporting across:
- Pipeline contribution
- Campaign ROI
- Conversion rates
- CAC / CPL
- Build and maintain dashboards for Marketing and Sales leadership.
- Translate performance data into strategic recommendations and decisions.
- Provide regular insights on:
- What’s working / not working
- Where to invest / pull back
- How to improve efficiency and scale
- Collaborate with multiple internal teams including:
- Sales, Business Development and CS
- Product, Strategy and Research teams
- Creative and content teams
- Ensure campaigns are aligned with broader go-to-market initiatives and product priorities.
- Lead campaign alignment across stakeholders and ensure accountability.
- Own campaign execution timelines, prioritization, and delivery standards.
- Oversee project management workflows in Monday.com.
- Ensure all campaigns meet QA standards across:
- Tracking
- Automation
- Assets (Forms, Landing pages, Emails, Ads)
- Reporting
- Manage budgets, vendors, and external partners.
- Drive continuous improvement in processes, efficiency, and scalability.
- 6–8+ years in demand generation, campaign management, or marketing operations.
- Proven experience managing end-to-end campaign strategy, email marketing, and pipeline outcomes.
- 2+ years of proven hands-on experience optimizing HubSpot (automation, lifecycle, scoring, attribution).
- Strong experience with Salesforce CRM and pipeline reporting.
- Experience managing multi-channel B2B marketing programs.
- Strong analytical skills, comfort working with performance metrics and analytics (e.g. GA4)
- Experience working cross-functionally with multiple teams.
- Experience in financial services, capital markets, or B2B subscription businesses.
- Experience with account-based marketing (ABM) strategies.
- Experience building or scaling marketing operations functions.
- Familiarity with paid media and performance marketing channels.
- Experience working in high-growth or transformation environments.
- A strategic operator who can connect campaigns to revenue outcomes.
- A systems thinker who enjoys building scalable marketing infrastructure.
- Strong ownership mindset with accountability for results, not just output.
- Comfortable influencing senior stakeholders and driving alignment.
- Highly analytical and performance driven.
- Detail-oriented with strong process and QA discipline