Social Commerce Director

Canada
Permanent
Full-time

16 days ago

Iovate is a dynamic, leading-edge nutrition company that delivers some of the highest quality, most innovative and effective active nutrition, and weight management products in the world. Each of our Brands are committed to biology, science, and their own culture to assist customers in reaching their goals.Social Commerce DirectorAre you passionate about making a difference in the workplace? Do you thrive in a fast-paced, innovative environment? Iovate Health Sciences International Inc. is looking for a dynamic and dedicated Social Commerce Director to join our team!We’re hiring a Social Commerce Director to unlock the next wave of revenue growth through platforms like TikTok Shop, Instagram Checkout, and beyond. This role is ideal for a platform-native marketer who lives at the intersection of creators, content, and conversion-and who thrives on owning end-to-end programs that drive real sales, not just likes.As Social Commerce Director, you'll lead strategy, execution, and optimization of our social commerce engine, working across marketing, creative, influencer, and retail teams to connect high-performing content with high-intent audiences.Key Responsibilities:Build and Scale the Social Commerce Engine

Develop and own Iovate's strategy across social commerce platforms (TikTok Shop, Meta Shops, YouTube Shopping, etc.)
Architect the sales funnel-from platform optimization to content strategy to post-click conversion
Set KPIs, track performance weekly, and iterate quickly to improve revenue-driving content and partnerships

Lead Creator and Affiliate Sales Programs

Build a high-performing roster of creators, affiliates, and social sellers that consistently move product
Manage creator recruitment, onboarding, incentivization, and content enablement
Launch live-selling moments, co-branded creator drops, and ambassador-led content programs
Manage external agencies to drive performance

Own Data-Driven Growth and Optimization

Analyze funnel metrics (CTR, add-to-cart, conversion rate) to inform creative and content direction
Identify breakout SKUs and hero formats, and scale what works across channels
Partner with performance marketing to ensure attribution and measurement best practices are in place

Collaborate Cross-Functionally

Work closely with brand, DTC, creative, insights, and shopper marketing teams to integrate social commerce into product launches, key campaigns, and seasonal moments
Partner with legal and regulatory to ensure content compliance and platform policy adherence

Qualifications:

3-6 years experience in digital marketing, social commerce, or creator-led growth
Demonstrated success scaling social commerce programs (e.g., TikTok Shop, Instagram Checkout, etc.)
Deep fluency in short-form video trends, creator dynamics, and social platform algorithms
Strong analytical mindset-you love digging into metrics and optimizing for performance

Nice to Have

Background in health, wellness, supplements, or CPG
Familiarity with creator/affiliate platforms (Shopify Collabs, LTK, Impact, etc.)
Experience leading creator-led product launches or live-selling events

Strategic Experience Preferred

Platform-native fluency in TikTok commerce, including the nuances of content seeding (via KOLs/KOCs), livestream shopping, ad bidding strategies (Qianchuan), and creator recruitment via platforms like Xingtu.
Proven ability to build full-funnel social commerce strategies, balancing reach (A1-A3) with conversion (A4-A5), and leveraging tools like Yuntu or CRM-integrated consumer segmentation to optimize content distribution.
Hands-on experience launching and scaling product campaigns that align platform mechanics, seasonal demand (e.g., university targeting for Gen Z), and high-performing influencer archetypes.
Strong understanding of budget deployment strategy in the Chinese or global TikTok ecosystem (e.g., balancing spend between influencer content and paid traffic injection).
Ability to evaluate creator ROI, CPMs, and 30-day transactional metrics, and iterate quickly based on data signals.
Familiarity with vertical influencer strategies and cross-market adaptation

What Success Looks Like

You drive incremental revenue from social commerce channels month-over-month
You build a repeatable, scalable engine of creator-led content that converts
You become a key strategic voice in Iovate's DTC and influencer roadmap

Why Iovate

Be at the forefront of social commerce innovation in a performance-first category
Work with entrepreneurial teammates, bold creators, and best-in-class operators
Have the autonomy to build programs that directly impact topline growth

What We Offer:

World class gym, fitness classes and external basketball court
Community involvement through charitable events
Competitive compensation package
100% Group Health & Dental Coverage
Employee Assistance Program
Company RRSP Matching
Paid vacation & 5 personal days
Employee Engagement Events
Product & Swag from our industry leading brands
Professional career development
Opportunities for Global career exposure without the need to relocate!

Company CultureOur Mission at Iovate is to inspire active lives through nutrition and wellness for a healthier tommorow. We pride ourselves on being collaborative, innovative, and employee-focused. We foster a fast-paced environment where every team member is valued. As an equal opportunity employer, we are committed to creating an accessible and inclusive workplace for all.Ready to make an impact? Apply Now by sending your resume to and join our team at Iovate Health Sciences International Inc.!Iovate Health Sciences International Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.Latest Job PostingsJoin Our TeamDo the best work of your career, while being your most authentic self, in a dynamic, challenging and rewarding environment.

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