Social Media Specialist
- Vancouver, BC
- $65,000-75,000 per year
- Permanent
- Full-time
- Develop, capture, create and manage JOEY Restaurants, LOCAL Public Eatery, and Saltlik's social strategies, comprehensive content calendars and optimized posting schedules in line with the marketing, promotional and employment brand focuses for:
- @joeyrestaurants TikTok
- @joeyrestaurants Instagram
- @localpubliceatery TikTok
- @localpubliceatery Instagram
- @saltlikcalgary Instagram
- @joeycareers Instagram
- @thelpelife Instagram
- Edit photos and videos, adding brand/creative graphics as needed for campaign content.
- Lead platform engagement with followers, brand partnerships and other creators, as well as community management through DMs and social listening.
- Continuously collaborate with Bar, Culinary, Marketing and People + Culture to ideate and implement new ways to utilize social platforms, features and trends to enhance our brand presence and engagement.
- Identify, liaise and coordinate partnerships with content creators.
- Analyze performance metrics and insights to provide reporting and recommendations for increasing brand awareness, reach, engagement and conversation rates.
- Work with cross-functional teams and vendors to plan, coordinate and execute photo shoots and campaigns.
- 3+ years experience in social media content creation and coordination, working for a hospitality or lifestyle brand or at an agency working with hospitality or lifestyle clients.
- Social Savvy - Strong knowledge of the social and competitive landscape, specifically TikTok and Instagram, with up-to-date awareness of social trends and best practises to remain ahead of the curve.
- Driven by Creative - Continuously identify strong content angles to create striking visuals and write compelling copy using consistent brand voices.
- Grounded in Strategy & Data - Confident analyzing and reporting on social performance to make data-driven decisions.
- Passion for Hospitality - A genuine interest in hospitality and people.
- Organized Multi-tasker - Proven skillset to proactively manage multiple accounts and projects.
- Full-Time, Permanent role, based out of the Corporate Office in Vancouver, BC
- Hospitality experience
- Marketing or digital media education
- Familiarity with Adobe Suite, CapCut, Canva, and/or other animation and editing software
- You value honesty and humility. You have integrity and do what you say.
- You approach life with fearless determination & a sense of fun.
- You are creative, risk-taking, visionary and cutting edge. You choose to lead.
- You contribute to a strong culture and are committed to the team.
- You are passionate about quality and professionalism.
- You are a networker and create strong relationships internally and externally.
- Extended Health, Dental, Life Insurance, Long Term Disability, AD&D, Critical Illness coverage
- Ongoing Leadership Development Courses
- Enjoy 50% off Food & Beverages at any JOEY Restaurant, LOCAL Public Eatery, Saltlik or Earls Restaurant location
- Pursue personal and professional development, through a Coaching Partnership. Being paired with a coach will give you ongoing support and feedback so that you are able to pursue your life goals.
- Industry partner incentives
- Mental and Physical health support plans
- Tuition & Education and Professional Accreditation subsidies
- Referral bonus programs