Build and Scale the Growth EngineVP of Sales - Cleanlist (London, ON | Onsite)This isn't a management role.It's a build, sell, and scale role.We're looking for a VP Sales who can strengthen our pipeline, win new clients consistently, and turn sales into a system that scales.You'll own both:Client acquisition (primary focus)Client growth and retention (already strong, with room to expand)If you're the kind of person who:Knows how to generate and convert pipeline-not just report on itCan consistently close solid, mid-market dealsAnd wants to build a team and system that performs…keep reading.What You're Walking IntoCleanlist is a leading Canadian customer data company.We help enterprise marketing and data teams:Improve the accuracy and usability of their customer dataIdentify and acquire high-value prospectsMake better decisions across marketing, analytics, and operationsWe already have:A strong base of established clientsHigh client retention and long-term relationshipsMultiple proven product linesMarketing generating inbound opportunitiesNow the opportunity is to accelerate new client acquisition and scale what's working.You'll lead that.What You'll Actually DoThis role is part seller, part operator, part leader.1. Strengthen and Expand PipelineConvert inbound opportunities into qualified pipelineBuild and launch a targeted outbound motionIncrease the volume and quality of opportunitiesBottom line: You ensure pipeline is consistently strong and growing2. Close Consistent, High-Quality DealsLead discovery, positioning, and deal progressionClose a steady flow of mid-market deals (typical client value ~$50K/year)Improve win rates and sales velocityThis is about consistency and execution-not hero deals3. Drive New Client Acquisition (Primary Focus)Expand into new accounts and industriesIdentify where we win-and double downBuild momentum in new logo growthThis is the #1 priority.4. Grow and Support Existing ClientsMaintain and build on an already strong retention baseIdentify expansion opportunities across product linesEnsure clients continue to see measurable valueRetention is strong-your job is to make it even stronger and more valuable5. Build and Align the Sales TeamWork with and develop the teamClarify roles across acquisition and account managementImprove accountability, performance tracking, and executionThis is as much about alignment and leadership as it is about selling6. Build the Sales SystemRefine the sales process and playbookImprove pipeline visibility and forecastingWork closely with Marketing to improve targeting and conversionYour job is to make sales predictable and scalableWhat Success Looks Like (12 Months In)New client acquisition is consistent and growingPipeline is healthy, qualified, and reliableSales execution is disciplined and measurableThe team is aligned, accountable, and improvingExisting clients are retained and expandingWho This Is Perfect ForThis role is for someone who:Has 7-15+ years in B2B sales (data, SaaS, marketing services, or similar)Has experience in mid-market deal environmentsHas personally built and converted pipelineHas led or coached sales teams to improve performanceIs hands-on, practical, and execution-focusedCares about consistency, process, and resultsYou might be:A VP or Director of Sales who still enjoys being close to the dealA strong player-coach who can both sell and leadSomeone who wants to step into a role with real momentum and scale itWhat This Is NotNot a “start from zero” roleNot a purely strategic or reporting roleNot dependent on a single big deal to winIf you're looking to build on a strong foundation and drive consistent growth, this will fit.The EnvironmentHigh-performance, no-bureaucracy cultureDirect access to leadership and fast decision-makingA business with strong fundamentals and real momentumReal autonomy-you'll be trusted to executeComp & BenefitsCompetitive base salary + performance-based compensationMeaningful upside tied to new client growth and expansionHealth, dental, disability, and life insuranceOpportunity to build and lead the sales function as the company scalesHow to Apply (Read This Carefully)We're not looking for generic applications.Include a cover letter telling us why you're ideally suited to this role.Final ThoughtIf you want a role where everything is already built-this isn't it.If you want to step into a strong business, sharpen the engine, and drive consistent growth, we should talk.Application Process:If Cleanlist and this role sounds like it's your calling, we want to hear from you soon! Although resumes are great, we really like to hear from applicants willing to invest a little time and tell us in your cover letter why this role interests you and why you're the best candidate to fill it and what your salary expectations are, and your availability to start.Click below to apply and start shaping your future at Cleanlist.We appreciate all applicants' interest but are only able to contact those candidates who will be invited to the interview process. All applications will be held in confidence. Cleanlist is committed to employment equity and diversity in the workplace and welcomes applications from visible minorities, Indigenous people, persons with disabilities, and persons of any sexual orientation, gender identity or gender expression. We're also committed to accommodating persons with disabilities.