Senior Marketing Insight Analyst
Cascades View all jobs
- Brossard, QC
- Permanent
- Full-time
- Flex and connected mode (telecommuting, flexible schedule)
- Telemedicine, Group insurance
- Employee assistance program (because we care about the physical and mental health of our people)
- Financial Benefits: Profit Sharing Plan, Retirement Plan with company matching, Stock Options & Annual flexible reimbursement program
- Leverage several different sources of quantitative and qualitative data to uncover strategic market and customer insights
- Build and present recommendations to Cascades’ senior management and top customers based on data collected in market intelligence, customer intelligence, consumer research or other data.
- Leverage your expertise in category management to stimulate your collaboration with sales and marketing
- Work with Customer Insights Senior Manager to Identify gaps in supportive information and develop action plans to drive new research for your areas of responsibility
- Establish satisfaction metrics across all customer touch points, analyze them and support the business units in developing their action plan for improvement.
- Work with the Commercial Excellence team to build and maintain specific solutions to leverage and increase data usage across the Tissue division
- Manage relationship with data suppliers
- Proactively learn about best practices and trends and recommend how they can be implemented at Cascades
- Bachelor’s degree in a relevant field
- 10+ years of CPG insights experience (Market Insights, Shopper Insights, Category Management, Sales, Marketing)
- In-depth knowledge of Nielsen, Precision, and other qualitative and quantitative data sources
- Strong knowledge of the retail landscape, ideally within the paper tissue industry
- Exceptional ability to analyze and synthesize information with rigor and attention to detail
- Recognized business acumen and strategic thinking
- Proficiency in English (French is a plus)