National Customer Development Manager, Walmart & Costco

• Support the end-to-end relationship with RSA & Walmart Canada across all relevant categories.
• Lead business development with Costco – currently untapped white space.
• Support internal & external Joint Business Planning (JBP) and Quarterly Business Reviews (QBRs).
• Develop customer-specific strategies aligned with customer in store & and omni-channel priorities.

• Deliver annual sales, volume, and trade spend targets for Walmart & Costco.
• Identify and capitalize on growth opportunities for Walmart in partnership with RSA through assortment optimization, pricing strategies, and modular planning.
• Manage the P&L for Walmart, ensuring profitability and sustainable growth.
• Support the development & sell in of new items for Costco.

• Partner with Wonderbrands Integrated Marketing team & Walmart’s eCommerce team to drive digital shelf excellence and online sales growth.
• Ensure alignment between in-store and online strategies, including content, pricing, and promotions.

• Monitor trade spend effectiveness and ensure ROI on all investments.
• Align promotional calendars with customer merchandising cycles and seasonal events.
• Secure display commitments for key promotions and seasonal events.

• Work closely with Supply Chain to ensure forecast accuracy and service level performance.
• Collaborate with Category Management to deliver insights and recommendations based on customer specific data.
• Partner with Finance on budgeting, forecasting, and profitability analysis.

• Leverage Walmart Retail Link, POS data, and syndicated data (e.g., Nielsen, IRI) to inform decisions.
• Provide regular reporting on performance, risks, and opportunities to internal stakeholders.

• Bachelor’s degree in Business, Marketing, or related field; MBA preferred.
• 5+ years of experience in CPG sales, with direct experience managing Walmart Canada.
• Strong understanding of Walmart’s systems (Retail Link, OTIF, SQEP, etc.) and business model.
• Proven track record of delivering results in a fast-paced, data-driven environment.
• Excellent negotiation, communication, and relationship-building skills.
• Proficiency in Microsoft Office; experience with CRM and trade systems is a plus.

• Strategic Thinking.
• Customer Focus.
• Results Orientation.
• Collaboration & Influence.
• Data-Driven Decision Making.
• Omni-Channel Expertise.

• Flexibility, Agility, Adaptability: Thrives in dynamic environments by embracing continuous change. Quickly adjusts to new priorities and actively seeks innovative solutions. Uses setbacks as opportunities for growth and applies a relentless focus on improving outcomes. Approaches challenges with a proactive, solutions-driven mindset and openness to feedback.
• Calculated Risk-Taking: Makes strategic decisions by evaluating options and creating contingency plans.

• Team First and Collaboration: Engages with Team Members and colleagues, builds relationships, and fosters an inclusive, innovative environment.

• Continuous Improvement: Drives innovation and optimizes processes to enhance quality and productivity.
• Customer and Product Focus: Addresses need proactively with accountability and a solution-oriented mindset.
• Fierce Execution: Achieves results with a strategic and hands-on approach, learning from mistakes and building trust.

• Continually inspires and develops Team Members​ and promote cross-functional collaboration.
• Supports shared knowledge and experience with your Team through authentic conversations and development planning.
• Communicates clear expectations​.
• Uses insight and knowledge to influence others​.
• Understands and acknowledge differences and modifies style to support unleashing potential.
• Demonstrates patience and empathy, while listening​.

• Inspire enthusiasm & commitment by communicating a clear path to success​.
• Empowers others by delegating and providing support and opportunities for growth​.
• Identifies, raises and resolves conflict​.
• Builds trust and models the “Coach Approach."

• Encourages informed risk-taking and supports learning from outcomes.
• Creates an environment where your team enjoys working hard while having fun​.
• Provides feedback to reinforce results​.

Wonderbrands