KINESSO - Sr. Analyst, SEO

Mediabrands

  • Toronto, ON
  • Permanent
  • Full-time
  • 2 months ago
As the global, tech-driven performance marketing agency of Mediabrands, we're committed to delivering real intelligence that moves brands forward. We unify the complex nature of a brand's media, data, audience, analytics, and creative architecture, to realize the true value of its marketing. We do this by unifying our craft experts which include search, social media, SEO (Search Engine Optimization), eCommerce, content creation and strategy under a single operating system.Our expert team of specialists deliver integrated initiatives that help the world's leading brands connect to the people who drive their business forward - efficiently and effectively.We are currently recruiting for a Senior Analyst. SEO role.There is flexibility to hire in Toronto or in Montreal.Position Summary:The role of the Senior Analyst, SEO is responsible for the overall project performance and execution, as well as mentoring and training junior employees. Their goal is to provide best in class expertise and recommendations that drive performance.Responsibilities:
  • Conduct the execution of the SEO strategy - regularly evaluate performance, proactively optimize, provide post reports and ensure flawless setup and digital activation.
  • Be an expert in SEO capabilities - the ability to find best in class solutions for clients and be up-to-date with the upcoming tools/tech solutions that would work for their overall digital media strategy.
  • Assist in developing best in class strategies, deliverables, and reporting to clients from available technology platforms and services.
  • Ability to direct website tagging strategies and successfully manage accounts in platform.
  • Monitor the goals and key performance indicators (KPI's) for a portfolio of clients to ensure on-time and complete delivery of recommendations.
  • Pull reports, prepare meaningful insights and recommendations, and communicate these effectively in presentations.
  • Manage and oversee project set up and execution.
  • Ensure consistency of SEO recommendations and objectives.
  • Mentor and train Analysist on tools and processes.
  • Educate agency teams and clients on best practices.
  • Create strong collaborative relationships with the planning teams and specialty business units (SBUs).
Qualifications:
  • Professional or educational background in Marketing and/or Advertising would give leverage to this application.
  • 2-3 years hands on experience in SEO (technical and content).
  • Proficiency with Google Analytics, Google Search Console, SEM Rush, ScreamingFrog, Cloud based crawlers (DeepCrawl/Lumar), Google Keyword Planner, Adobe Analytics, Similarweb, etc.
  • Previous experience working within an advertising agency is considered a strong asset.
  • Client service oriented with previous client exposure (participating and facilitating meetings).
  • Understanding local SEO and Google Business Profiles (Experience with a DKM platform such as Yext would be an asset).
  • Excellent communication and presentation skills.
  • Intermediate to Advanced level of proficiency with Microsoft Office Suite (Word, Excel and PowerPoint).
  • Passion for data, emerging media and technology, specifically regarding AI (Artificial Intelligence and LLM (Large Language Models).
  • Full understanding of the ecommerce ecosystem.
  • French considered a strong asset.
  • Proven in-depth knowledge of the digital media industry.
  • Full understanding of the roles of various digital channels.
  • Understanding trafficking and advanced website tagging processes an asset.
  • Demonstrated ability to effectively apply knowledge and insights gained from research resources.
  • Passion for continuous development.
  • Proactive approach to problem solving, critical thinking, assisting the team, self-development, etc.
  • Highly developed organizational skills with a strong attention to detail and accuracy.
  • Ability to work collaboratively as well as independently.
  • Ability to develop and foster relationships with media partners.
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more atWhat's in it for you?
  • Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
  • A flexible hybrid work model that works for you.
  • A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
  • A chance to be part of and grow within a global network of agencies.
  • The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.
KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to

Mediabrands