Campaign Marketing Specialist

Dialogue

  • Montreal, QC
  • Permanent
  • Full-time
  • 1 month ago
We're currently looking for a Campaign Marketing Specialist to support our growth marketing team's digital strategy. Reporting to , Manager, Growth Marketing, your mandate will be to support integrated growth marketing campaigns to attract and move leads through the funnel.What you'll be doing:
  • Develop and execute Dialogue's end-to-end paid marketing strategy.
  • Plan, build and manage digital campaigns, optimizing keywords, bids, and conversions.
  • Collaborate with content and design teams to produce creatives.
  • Prepare, design and analyze reports and metrics to measure ongoing success analysis and inform future tactics.
  • Implement A/B testing and other experiments that drive towards success.
  • Utilize HubSpot and other digital marketing tools to create a 360-degree integrated marketing experience.
  • Identify opportunities for operational excellence (process improvement, better collaboration, etc.
We'd love to hear from you if you have:
  • 3+ years of digital or growth marketing experience in a fast-paced environment
  • A bachelor, master's or bootcamp degree in digital or growth marketing.
  • Experience managing and executing paid digital marketing campaigns including LinkedIn ads, Google ads, and more.
  • Experience reporting and interpreting marketing campaign data and analytics
  • Knowledge of marketing performance analysis tools including experience setting up conversion tracking and results analysis (ex. Google Analytics 4, Google Search Console, SEMRush, etc.)
  • Experience in end to end B2B marketing (SaaS is ideal but not required)
  • Understanding of or experience with website projects, including SEO.
  • Understanding of or experience with marketing automation and growth processes
  • Outstanding attention to detail and project management skills.
  • A passion for always seeking to improve and learn new skills including staying on top of the latest trends in digital marketing and advertising
  • A growth-through-experimentation mindset
Nice to have:
  • Experience in B2C or B2B2C marketing
  • Experience with agile project management, and Asana
  • Experience with CRM and HubSpot
  • Experience in, or understanding of, the healthcare and/or employee benefits space
Please note that as we serve customers across Canada, bilingualism is essential for this position. You will be required to communicate, both verbally and by written, in French and English.At Dialogue, your well-being is our priorityTaking care of others also means taking care of our team. We've got you covered!
  • A fully funded benefits plan, including a wellness reimbursement program
  • Unlimited access to a variety of Dialogue's programs for you and your immediate family
  • 4 weeks of vacation, 9 wellness days and 1 paid volunteer day
  • A hybrid work approach that involves 3 days per week in our beautiful Montreal or Toronto offices
  • Access to a custom learning program, including an allocated budget for continuous external training
  • Short and long-term incentive plans
  • An optional parental benefits program
About DialogueDialogue is the #1 virtual care provider in Canada. By developing our Integrated Health Platform🅫, we provide exceptional online health and wellness programs (primary care, mental health, iCBT, EAP, and wellness) to organizations that want to improve the wellness of their employees and families.When it comes to our work, we set the bar high. Together, we're transforming health and helping millions improve their well-being. We're firm believers that great people don't settle on:ImpactCommunityGrowthExcellenceFeel like you can make a difference? Good news, we saved you a seat!Come as you are. As a proud equal-opportunity employer, Dialogue is dedicated to creating a diverse and inclusive workplace for everyone. Qualified applicants will be considered regardless of citizenship, ethnicity, race, colour, religion, gender, gender identity or expression, sexual orientation, disability, age, or veteran status. Applicants who require specialized accommodation are encouraged to contact .Apply for this Job
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First Name *Last Name *Email *Phone *Resume/CV *Drop files hereAttach or enter manually(File types: pdf, doc, docx, txt, rtf)Cover LetterDrop files hereAttach or enter manually(File types: pdf, doc, docx, txt, rtf)Are you eligible to work in Canada? *In a sentence or two, please let us know why you are interested in our company. *What is your expected salary range? *Are you comfortable communicating in English and French, both written and spoken? Please note that the interview will be conducted in both these languages. *If you make it to the end of the process, we will be conducting reference calls with 2-3 managers and 2 colleagues. Please indicate if you will be able to provide this information. *Are you willing to come to our Montreal or Toronto office 3 days per week? *Sondage de Dialogue sur les caractéristiques sociodémographiques | Dialogue's Demographics SurveyLa version anglaise suivra | The English version will followNous vous invitons à remplir ce sondage sociodémographique optionnel pour nous aider à évaluer nos efforts en matière de diversité, d'équité et d'inclusion, à mesure que nous continuons à constituer des équipes reflétant les communautés que nous servons. L'envoi de ce formulaire est volontaire. Par conséquent, votre décision de participer ou non au sondage n'affectera en rien votre candidature.Vos réponses demeureront totalement anonymes. En outre, les renseignements obtenus ne serviront à aucune décision d'embauche et ne pourront être utilisés que pour évaluer nos pratiques d'embauche et comprendre l'efficacité de nos efforts pour créer une entreprise plus diversifiée et inclusive.Si vous avez des questions sur la collecte ou l'utilisation de ces renseignements, veuillez nous écrire à .We invite you to complete this optional demographics survey to help us evaluate our diversity, equity, and inclusion efforts as we continue to build teams reflective of the communities we serve. Submission of this form is voluntary. Therefore, your decision to participate or decline in the survey will in no way affect your job application.Your responses will remain 100% anonymous. Moreover, the information obtained shall not inform any hiring decision and may only be used to assess our hiring practices and understand the efficacy of our efforts to create a more diverse and inclusive company.If you have any questions about the collection or use of this information, please contact .Quel âge avez-vous? | What is your age? (Select one)18 ans ou moins | 18 and under19 à 29 ans | 19-2930 à 39 ans | 30-3940 à 49 ans | 40-4950 à 59 ans | 50-5960 à 69 ans | 60-6970 ans ou plus | 70 and olderJe préfère ne pas répondre | Prefer not to sayÀ quel genre vous identifiez-vous? | To which gender do you identify? (Select one)Féminin | WomanMasculin | ManNon-binaire | Non-binaryJe préfère ne pas répondre | Prefer not to sayJe préfère m'autoidentifier | Prefer to self-describeÀ quelle orientation sexuelle vous identifiez-vous? | To which sexual orientation do you identify? (Select one)Personne asexuelle | AsexualPersonne bisexuelle | BisexualPersonne homosexuelle | GayPersonne hétérosexuelle | HeterosexualPersonne lesbienne | LesbianPersonne pansexuelle | PansexualJe préfère ne pas répondre | Prefer not to sayJe préfère m'autoidentifier | Prefer to self-describeÀ quelle appartenance ethnique vous identifiez-vous (sélectionnez toutes les options applicables)? | To which ethnicity do you identify (mark all that apply)?Arabe | ArabPersonne noire (par exemple, personne canadienne noire, personne afro-américaine, de descendance africaine, personne africaine des Caraïbes, etc.) | Black (e.g., Black Canadian, African American, of African descent, African Caribbean, etc.)Asiatique de l'Est (par exemple, de la Chine, du Japon, de la Corée, de la Mongolie, etc.) | East Asian (e.g., Chinese, Japanese, Korean, Mongolian, etc.)Premières Nations | First NationsInuitLatinxMétisMoyen-Orient | Middle EasternInsulaire du Pacifique | Pacific IslanderAsiatique du Sud (par exemple, du Bangladesh, de l'Inde, du Népal, du Pakistan, etc.) | South Asian (e.g., Bangladeshi, Indian, Nepali, Pakistani, etc.)Asiatique du Sud-Est (par exemple, de Birmanie, du Cambodge, des Philippines, de l'Indonésie, etc.) | Southeast Asian (e.g., Burmese, Cambodian, Filipino, Indonesian, etc.)Personne blanche | WhiteJe préfère ne pas répondre | Prefer not to sayJe préfère m'autoidentifier | Prefer to self-describeVous identifiez-vous comme étant un(e) ancien(ne) combattant(e)? | Do you identify as a veteran? (Select one)Oui | YesNon | NoJe préfère ne pas répondre | Prefer not to sayAvez-vous un handicap (sélectionnez toutes les options applicables)? | Do you have any disability (mark all that apply)?Oui, j'ai un handicap physique | Yes, I have a physical disabilityOui, j'ai un trouble de l'apprentissage | Yes, I have a learning disabilityOui, j'ai un handicap mental | Yes, I have a mental disabilityNon | NoJe préfère ne pas répondre | Prefer not to sayJe préfère m'autoidentifier | Prefer to self-describeBy checking this box, I agree to allow Dialogue Health Technologies Inc. to store and process my data for the purpose of considering my eligibility regarding my current application for employment. *By checking this box, I agree to allow Dialogue Health Technologies Inc. to retain my data for future opportunities for employment for up to 1826 days after the conclusion of consideration of my current application for employment.

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