Category Consultant

The Hershey Company

  • Mississauga, ON
  • Permanent
  • Full-time
  • 2 months ago
Job Location: Mississauga, ONThe Hershey CompanyYour career. Your ownership. Together, we'll make more Moments of Goodness.Hershey employees get to make real, impactful changes daily. We are looking for thinkers, leaders and challengers - people who initiate and make a true impact. Here at Hershey Canada, we strike the perfect balance between autonomy and support. Our managers are equipped to foster your career aspirations and empower your growth. With resources like e-learning, coaching, cross-functional projects, your personal and professional growth is paramount to the team. Hershey's people-focused mindset is what makes our culture so sweet.Hershey Canada is proud of our top 100 position on Forbes Canada's Best Employers 2021 List and Forbes 2021 World's Top Female Friendly Companies. We have also been recognized as Greater Toronto Top Employer's for 2023 and Canada's Top 100 Employers for 2023, and Great Places to Work Canada 2023-2024.Job OverviewAs a critical member of Hershey's Category Management and Shopper Evolution team, the Consultant is responsible for bringing the power of insight to the organization and external stakeholders in a meaningful and accessible way. The Consultant shapes future growth through analytics and an innovative approach to deeply understand shoppers, category performance, retailer dynamics, and broader macro trends. This knowledge and insight are leveraged to drive influence and solutions with internal and external stakeholders.In this role they will partner with key stakeholders to provide thought leadership and subject matter expertise. They will be responsible for managing insights and data from multiple sources and evolving priorities to build efficient solutions and capabilities rooted in data-driven insights and shopper behavior. We are not looking for just a category manager, we are looking for a holistic insight professional.They will work cross functionally with internal and external stakeholders to unlock category growth by retailer within their assigned portfolio. They will provide full category insights, planogram support, strategy recommendations, and in-depth understanding of the confectionary shopper to drive category leading growth.Responsibilities
  • Serve as a trusted advisor to retail partners to help drive category performance and insights
  • Lead the development and assessment of Planograms across various store formats and sizes
  • Deliver best-in-class insights and recommendations as an indispensable strategic partner to our stakeholders
  • Execute solutions in-line with the short and long-term vision for Category Management & Shopper Evolution
  • Develop actionable recommendations for key stakeholders. Present them with confidence in a clear, concise manner.
  • Leverage multiple data sources (including custom research, industry reports, loyalty data, Nielsen data, retailer POS, etc.) to answer ad-hoc questions about category performance and shopper behavior.
  • Effectively communicate with all levels of the organization and retail partners
  • Play a leadership role for external communication with a critical retail partner providing ad hoc insights, reporting, strategy reviews, and Planogram support.
RequirementsCore Competencies
  • Excellent presentation skills with experience presenting to internal stakeholders and retail partners
Qualifications
  • Bachelor's Degree required in Business or closely related field; MBA is an asset.
  • CMKG Certification is an asset
  • A minimum four years' experience of sales, category management, or business analysis, preferably in CPG
  • Experience with Retailer Loyalty Systems (LDIA, Retail Link, Circana, Dunhumby , 1screen) considered an asset
  • Experience with Business Intelligence Tools (Alteryx, Tableau and Power BI) considered an asset
  • Previous shopper insights experience (Shopper Intelligence, Numerator) considered an asset
  • Experience with Nielsen Data analysis and Nielsen Discover
  • Experience with Shelf Management software (JDA ProSpace)
  • Category management and/or previous vendor advisor experience is an asset
  • Experience collaborating with multiple stakeholders

The Hershey Company