Digital Communications Specialist
Halifax
- Halifax, NS
- $42.50 per hour
- Permanent
- Full-time
- Enhance visual storytelling at Halifax Regional Police by developing, implementing, and managing digital communication strategies that align with organizational objectives.
- Responsible for the organization's online and social media presence, including content on the organization's website, Intranet and social media channels.
- Assist in the implementation of internal and external communications during high risk and crisis situations, including ongoing police operations, investigations and/or public safety matters which often involve the utmost confidentiality.
- Develop engaging and creative digital content for internal and external stakeholders through the use of photos, videos, graphics, and infographics.
- Monitor and evaluate social media performance to identify trends, insights, and opportunities.
- Develop analytics and provide regular reporting of results.
- Assist with communications planning for events, news conferences and corporate initiatives.
- Builds and maintains relationships with senior leaders, officers, and staff at Halifax Regional Police and Halifax Regional Municipality, as well as other regional police forces.
- Coordinate annual communications project calendar and execute projects focused on digital communications.
- Ensures the integrity of Halifax Regional Police's brand, in consultation with Halifax Regional Municipality brand guidelines. Oversee the design of brochures, posters, certificates, newsletters, programs, charts and digital graphics.
- Maintain a photo library.
- Provide advice and guidance on all digital communications efforts.
- Other public relations duties as assigned.
Education and Experience:
- University degree in Public Relations, Marketing, or a related field.
- Five years of experience working in communications or marketing.
- An equivalent combination of education and experience will be considered.
- Through knowledge of social media platforms and tools including Facebook, X, Bluesky, Instagram, YouTube, etc.
- Experience in graphic design, visual storytelling and proficiency in using the Adobe Creative Suite.
- Through knowledge of standard office software applications including Microsoft Word, Excel, PowerPoint, Outlook, Teams.
- Demonstrated experience of working with Drupal and internet/intranet software.
- Professional Knowledge of public relations, internal and external communications.
- Excellent ability to manage multi-focused priorities, prioritize workflow and meet tight deadlines.
- Experience working with senior leaders.
- Strong understanding of municipal government.